Walgreens in July launched the second iteration of its “WE Teachers” back-to-school program, which offers free tools, resources, trainings and awards to educators in the U.S. and Puerto Rico through a partnership with the Me to We Foundation.
With the support of vendors and shoppers, the retailer raises money for the program, which comprises online modules and curriculum, an online teacher platform and social community, and a WE Teachers Awards component. Walgreens commits $500,000 toward the awards, with 1,000 teachers receiving a $500 Walgreens gift card to be used for classroom supplies.
A dedicated landing page on walgreens.com details the program, identifies the plethora of brands labeled as “proud supporters,” provides a link to the awards nomination page on we.org, and facilitates cash donations through Me to We.
The page also houses a YouTube video dedicated to the program. (See below.)
For the second straight year, Hershey Co.’s namesake brand took a lead role with dedicated counter units at checkout that trumpet exclusive, specially marked “Give Education” chocolate bars — and the purchase of one triggers a 35-cent donation to Me to We. Codes from the packages can be entered on Walgreens’ program landing page to “track your impact.”
Elsewhere in stores, the program gains support via signage at entrances, on endcaps and in the seasonal aisle, which the retailer dedicates to back-to-school merchandise throughout the second half of July and all of August.
Walgreens also dedicated the cover of its August coupon book to the program, while showcasing the supporting products in its for-now digital-only circular in July and August.