Walgreens Positions Itself as 'Making Life a Little Easier'
Walgreens sent emails to registered consumers on the morning of March 16 with a subject line of “Our commitment during COVID-19: Helping you stay safe, healthy & calm.”
The email’s main message was “We’re in this together; see how we’re making life a little easier.”
Walgreens encouraged consumers to use the services it provides, including:
- finding healthcare online
- pharmacy chat
- free prescription delivery
- free shipping (with no minimum purchase requirements)
The retailer linked to dedicated landing pages for each.
Furthermore, the email directed consumers to Walgreens' “Get the facts on coronavirus” microsite that provides preventative tips, informational videos from pharmacists and advice for those feeling sick and for those who have tested positive to COVID-19.