Kellogg Co. brought an exclusive flavor of Pringles Wavy potato crisps – and a complementary sweepstakes – to Walgreens this month.
The manufacturer introduced the flavor (pineapple habanero) and promoted the sweeps in a May 31 email blast to members of its Kellogg’s Family Rewards program before issuing a June 2 news release. Meanwhile, dedicated floorstands stock the product and promote the sweeps in-store.
The sweeps runs May 15 through Sept. 30. To enter, shoppers who purchase the qualifying SKU upload their receipt to a Kellogg’s Family Rewards website landing page. Two grand-prize winners have their choice of an eight-day trip to either Mexico or Hawaii, or $5,000.