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06/08/2021

Walgreens Gets a Pringles Exclusive

Tim Binder
Executive Editor
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Kellogg Co. brought an exclusive flavor of Pringles Wavy potato crisps – and a complementary sweepstakes – to Walgreens this month.

The manufacturer introduced the flavor (pineapple habanero) and promoted the sweeps in a May 31 email blast to members of its Kellogg’s Family Rewards program before issuing a June 2 news release. Meanwhile, dedicated floorstands stock the product and promote the sweeps in-store.

The sweeps runs May 15 through Sept. 30. To enter, shoppers who purchase the qualifying SKU upload their receipt to a Kellogg’s Family Rewards website landing page. Two grand-prize winners have their choice of an eight-day trip to either Mexico or Hawaii, or $5,000.

Pringles and Walgreens previously partnered on an exclusive flavor/contest in June 2019.

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