Walgreens has stepped up its efforts to ensure consumers have equitable access to the COVID-19 vaccine and also have the power to make an informed decision about getting the vaccine.
The drugstore chain is sponsoring a “Roll Up Your Sleeves" vaccination special that will air on NBC-TV at 7 p.m. EDT on April 18. Additionally, the retailer on April 4 launched a “This Is Our Shot” campaign in partnership with singer John Legend.
The TV program was created by Los Angeles-based ATTN:. Among those appearing on the special will be former First Lady Michelle Obama and composer, lyricist and performer Lin-Manuel Miranda. Additionally, physician-scientist and immunologist Dr. Anthony Fauci will be interviewed by actor Matthew McConaughey. The program will include comedy acts, informative packages and real-life stories.
“Bringing together trusted voices, including celebrities, community leaders and our pharmacists, we can help answer questions and dispel myths surrounding vaccinations and ensure that the U.S. emerges from this very challenging time as quickly as possible,” Roz Brewer, new CEO of Walgreens Boots Alliance, said in a media release.
The TV spot will feature Legend’s voice sharing what getting vaccinated means to him. The campaign will additionally share content across Walgreens’ website, newsroom and social media.
“Walgreens pharmacists are trusted healthcare resources in the communities they serve and can help build trust in the vaccine, and John Legend lends another credible voice and mass appeal to our campaign to encourage everyone to get the COVID-19 vaccine once eligible,” Patrick McLean, senior vice president and chief marketing officer, said in a separate news release. “Since the first vaccines were authorized in December, Walgreens has administered more than 8 million vaccines to vulnerable patients across the country and is ready to vaccinate communities through our more than 9,000 store locations once the vaccine is available to the general population.”