VMLY&R Commerce Names TJ Reilly EVP of Performance Media

Charlie Menchaca
Managing Editor
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VMLY&R Commerce has hired TJ Reilly to its North America leadership team to expand its retail media capabilities and address rapid e-commerce acceleration.

As EVP of Performance Media, Reilly is responsible for overseeing a customer-centric media approach to commerce channels, optimizing acquisition and performance growth for clients end-to-end.  

Reilly brings with him vast digital marketing and analytics experience with previous leadership positions at Signet Jewelers, eBay, Clearsaleing, and Rosetta. These roles put him at the nexus of customer experience, measurement and most importantly, emerging media and technology. 

At VMLY&R Commerce, Reilly is accountable for driving measurable results through holistic-marketing strategy and customer-focused innovation. His deep understanding of the omnichannel landscape will allow him to harness the power of commerce, all while connecting people through meaningful, data-driven experiences. 

“Shopping behavior is changing more radically than ever before,” Reilly said in a media release. “Brands are engaging with shoppers across the funnel and in endless spaces, thus creating complexity around the role of each channel. I am thrilled to join a company so well positioned to help clients connect to their customers, drive unified experiences and exploit the advancements in technology to move beyond channel-centric thinking.”

VMLY&R Commerce COO Steve Chiles added the following: “The impact of the pandemic on digital channel growth is requiring a new type of demand generation and skill set. TJ’s previous experience as both agency and client provide a unique perspective as we rapidly evolve our performance media team and its capabilities into even more strategic solutions for our clients.”

This is a strategic hire for the new company launched in Jan 2021 from the merger of VMLY&R and Geometry. VMLY&R Commerce has helped clients navigate the dramatic shifts in customer behavior over the last 18 months, driving year-over-year performance gains across its client engagements. Investment in this role places a high priority on performance marketing across industries and the growth of a new generation of media leaders able to connect the online and offline retail landscape.

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