Virtual Roundtable: Engaging Captive Consumers During the COVID-19 Crisis

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Virtual Roundtable: Engaging Captive Consumers During the COVID-19 Crisis

By Path to Purchase Institute Staff - 04/13/2020

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With the COVID-19 crisis dramatically reducing in-store activity and prompting more consumers to do their shopping online, consumer packaged goods companies need to rethink and revamp their near-term marketing plans. But what strategies should they adopt to best engage with stay-at-home shoppers? What communication vehicles should they embrace? What messaging will resonate with consumers whose daily lives have been disrupted like never before?
 
Join a panel of leading digital commerce experts as they examine the best ways for CPGs to keep the lines of shopper engagement open during the current crisis, as well as how brands should start planning for a “new normal” that might follow once COVID-19 has run its course.