Virtual Reality

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Virtual Reality

A collection of news, articles and other featured content about Virtual Reality.

Customer Management Award 2018: Coca-Cola

The beverage giant used virtual reality testing to help Walgreens optimize the soda shelf.

Path to Purchase Toolkit (June 2019)

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

CGT launches a new, ongoing overview of shopper-facing technology providers by presenting a list of solutions we personally encountered in the first half of 2017.