Urban Airship and Automated Messaging
Digital engagement company Urban Airship, Portland, Oregon, has rolled out a way for brands and retailers to install automated messaging inside their apps. The automated engine responds based on the customer’s behavior in-app as well as some automation logic included in the app. So if a user has added a product to her cart, previously purchased items or browsed items, for example, that data can be used for more personalized, automated messaging. The tool has been added to Urban Airship’s platform and enables a brand to create customized, native templates for responses and even rich, interactive messages. While there are more personalized messages included, a lot of the messages also manage communication like welcome messages, asking to opt-in for notifications, installing a wallet and requesting reviews of a product. Brands can control when messages go out and how often. Among the brands Urban Airship has worked with are The Home Depot, Adidas and NBCUniversal.