True & Co. co-founder and CEO Michelle Lam will explain how the company's focus on personalization and customer data has made it “the Netflix of bras” for more than 7 million women and attracted the attention of traditional apparel maker PVH Corp. during the 16th annual Consumer Goods Sales & Marketing Summit in Boston.
The San Francisco-based lingerie company launched in 2012 to solve one of women’s most misunderstood tasks: finding the correct bra size. By using an algorithmic “fit quiz,” the company makes recommendations based on the individual’s body and preferences. The idea originated when Lam became fed up with fitting rooms and misfit bras, and now the company places personalization and customer data at the epicenter of its business.
CGSM will take place Oct. 14-16 at the Marriott Copley Place in Boston. For more information about the session and summit, visit the official event website.