Trax, Nielsen Offer Deeper Shelf Insights
Trax, which provides computer vision solutions and analytics for retail, and Nielsen this month rolled out an enhancement to Shelf Pulse, their data platform that provides CPG brands with shelf insights and intelligence.
- enhanced the collection methodology to cover the stores that matter most, making samples more robust and representative.
- adjusted data collection for pre- and post-reset, allowing for a quicker impact evaluation of products, brands and segments.
- added more KPIs to shelf insights, allowing a broader view of product and category performance.
- now enable brands to compile specific datasets according to business needs and share across their organization.
"The impact of COVID-19 on the retail industry has been monumental and brands need help planning new and more effective strategies in order to be successful," Trax’s David Gottlieb, managing director, Americas, said in a media release. "Shelf Pulse is crucial for CPG brands to understand how their categories are performing and how in-store conditions are impacting sales. In turn, this knowledge is invaluable to retail partners, as it can answer important questions related to which products are over- or under-spaced, how valuable a product is to the category and store, how position impacts sales in the category, and much more."
"We are going through the largest reset of all time and retailers need help planning for this new reality," Nielsen’s Pete Conti, SVP Intelligent Analytics North America, said in the release. "Shelf Pulse enables brands to have unique 'eyes in the store' to more deeply understand their categories, competitors, and overall performance, which can be essential to their success."