Trade Promotion Management

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Trade Promotion Management

A collection of news, articles, guides and other content examining new strategies, best practices and innovative tools and solution providers related to trade promotion management and optimization.

Trade Promotion Management 2019: New Tech for Old Tricks

While the call for transformation is loud and clear, the process is still going slowly.

Raley’s Brings AI-Powered Price Optimization to Stores

The family-owned grocer has tapped tools from Eversight to expand the ability to test pricing and promotion in stores in real time.

CGT presents a comparison chart of solution providers on the forefront of developing tools that help consumer goods companies improve their trade promotion planning and execution. Plus, a roundtable of industry experts provides thought leadership for companies navigating this critical business need.

Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.

With pricing and promotional software provided by Eversight, the cranberry juice maker is looking for a more efficient and effective trade spend.