Trade Promotion Management

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Trade Promotion Management

A collection of news, articles, guides and other content examining new strategies, best practices and innovative tools and solution providers related to trade promotion management and optimization.

Blacksmith Applications Acquires Food Sales Enablers

​​​​​​​Blacksmith Applications, a provider of SaaS-based trade promotion management and optimization software for CPG manufacturers, has acquired of Food Sales Enablers to bring together the CPG trade effectiveness and sales enablement platforms.

Roadmap to Revenue Growth Management Excellence

Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.

CGT presents a comparison chart of solution providers on the forefront of developing tools that help consumer goods companies improve their trade promotion planning and execution. Plus, a roundtable of industry experts provides thought leadership for companies navigating this critical business need.

While the call for transformation is loud and clear, the process is still going slowly.

The family-owned grocer has tapped tools from Eversight to expand the ability to test pricing and promotion in stores in real time.

With pricing and promotional software provided by Eversight, the cranberry juice maker is looking for a more efficient and effective trade spend.