Trade Promotion Management

The family-owned grocer has tapped tools from Eversight to expand the ability to test pricing and promotion in stores in real time.

Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.

With pricing and promotional software provided by Eversight, the cranberry juice maker is looking for a more efficient and effective trade spend.

CGT presents a comparison chart of solution providers on the forefront of developing tools that help consumer goods companies improve their trade promotion planning and execution. Plus, a roundtable of industry experts provides thought leadership for companies navigating this critical business need.