A collection of news, articles, guides and other content examining new strategies, best practices and innovative tools and solution providers related to trade promotion management and optimization.

Trade Promotion Management

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  • Blacksmith Applications Acquires Food Sales Enablers

    ​​​​​​​Blacksmith Applications, a provider of SaaS-based trade promotion management and optimization software for CPG manufacturers, has acquired of Food Sales Enablers to bring together the CPG trade effectiveness and sales enablement platforms.
  • Roadmap to Revenue Growth Management Excellence

    Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.

A collection of news, articles, guides and other content examining new strategies, best practices and innovative tools and solution providers related to trade promotion management and optimization.