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06/09/2021

TracyLocke Taps Manikas as President

Jacqueline Barba
Associate Editor, Path to Purchase Institute
Jacqueline Barba profile picture
Tina Manikas posing for the camera
Tina Manikas

Commerce and communications agency TracyLocke has appointed former head of FCB/RED, Tina Manikas, as its new U.S. president, effective immediately.

In this new role, Manikas will focus on driving agency growth through innovation, leveraging her 20+ years of multi-category experience to increase the agency’s capabilities and maximize its growing portfolio. In addition, Manikas will expand network connectivity within the broader Omnicom Group Inc. (OMC) community as well as elevate business and brand development across North America.

“We’re excited to welcome Tina to the TracyLocke family,” said Michael Lovegrove, CEO of TracyLocke said in a recent media release. “Tina not only embodies the core values and culture of our company but brings extensive industry knowledge working with truly innovative brands.”

Prior to joining TracyLocke, Manikas founded and led as president FCB/RED, a shopper, retail and commerce agency, where she oversaw global efforts. Her leadership contributed to FCB/RED’s strong growth as well as to earning the number one position in the Hub’s Top Twelve Shopper Marketing agencies list and 11 consecutive years of Effie awards for creative effectiveness.

Manikas was also named Advertising Woman of the Year in 2019 by the Chicago Advertising Federation. She also led the charge to create brand activation as a category at the Cannes Lions advertising festival and served as one of the first female jury presidents.

Manikas will work closely with Lovegrove in the coming months as they partner to create a shared vision for the agency’s future.

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