Toys for Tots Set New Records in 2020

Patrycja Malinowska
Associate Director - Content, P2PI
Patrycja Malinowska profile picture

The U.S. Marine Corps Reserve’s Toys for Tots community outreach program delivered a record setting 20.2 million toys to 7.4 million less fortunate children in 2020.

While Toys for Tots is primarily known as a holiday program, during the COVID-19 crisis a partnership with Good360 provided immediate relief and assistance by distributing 2 million toys, games, and books to COVID-impacted families in the spring and summer. 

Despite COVID-19 restrictions greatly impacting local campaign operations and significantly limiting the number of volunteers permitted to help collect, sort and distribute toys, the Marines and local coordinators established over 800 local toy collection and distribution campaigns. Innovative models included curbside or drive-through collection and distribution methods, as well as support from other local social service agencies.

Seeing a deficit of toys develop in the millions in November, the Marine Toys for Tots Foundation also sent out many communications soliciting for help. Hundreds of thousands of individuals, as well as a record number of organizations serving as national corporate sponsors, made significant donations allowing the Marine Toys for Tots Foundation to augment local toy drives with over 8 million toys valued at over $77 million.

Toys for Tots does not set a goal of children supported in a given year – rather, the goal is to support every family with children seeking our assistance.  With the help from so many, Toys for Tots was able to accomplish its mission, distributing a record number of over 20 million toys to 7.4 million children who otherwise would have gone without.

“’Unprecedented’ seems to be the buzz word for most 2020 events, and there’s no better way to describe the generosity of the American public and our Corporate Sponsors – it was truly unprecedented,” the non-profit said in a media release.