Top 100 Consumer Goods Companies of 2019

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Top 100 Consumer Goods Companies of 2019

By Path to Purchase Institute staff - 12/01/2019

Growing Pains: The Year in Review

Benchmarking worldwide success in the consumer goods industry

It’s probably somewhat ironic that, during a year in which most consumer goods companies were striving to become more “natural and organic” in their corporate practices, few were able to substantially grow revenue without acquiring other businesses.

But there has been a decided lack of organic growth among the world’s largest consumer goods manufacturers recently, as dramatically changing consumer tastes have joined with a rapidly expanding (and easily entered) competitive landscape to make it harder for traditional brands to even maintain market share, let alone gain any more.

Granted, 73 of the companies on CGT’s list of the “Top 100 Consumer Goods Companies” for 2019 experienced positive growth in their most recent fiscal year. However, only 15 of them enjoyed double-digit gains – and to post that level of growth, nearly all needed to undertake significant acquisitions. In truth, a lot of the single-digit gainers on the list were also driven by acquisitions of smaller brands.

Such is life these days in the consumer goods world, for which we have been compiling this list of the 100 largest publicly traded companies for the last 17 years.

Top 100: Ranking by Net Revenue ...

Rank/Company Net Revenue ($M) 1-Year Sales Growth Key Product Categories
1. Nestle SA* $92,085 2.10% Food, Beverage, Confectionery 
2. Procter & Gamble $66,832 2.70% Household Goods, Health & Beauty Aids, OTC Pharma
3. PepsiCo $64,661 1.80% Food, Beverage 
4. Unilever N.V.* $56,188 -5.10% Household Goods, Food, Health & Beauty Aids
5. Anheuser-Busch InBev $54,619 -3.20% Wine & Spirits
6. Christian Dior* $51,607 7.20% Apparel/Footwear/Accessories, Wine & Spirits, Health & Beauty Aids
7. LVMH Moët Hennessy Louis Vuitton* $51,607 9.80% Apparel/Footwear/Accessories, Wine & Spirits, Health & Beauty Aids
8. JBS S.A.* $44,587 11.30% Food
9. Tyson Foods $40,052 4.70% Food
10. Nike Inc. $36,397 6.00% Apparel/Footwear/Accessories
11. Imperial Brands PLC* $33,641 0.90% Tobacco
12. 3M Co. $32,765 3.50% Household Goods
13. Coca-Cola Co. $31,856 -10.00% Beverage, Food
14. L’Oreal* $29,687 3.50% Health & Beauty Aids
15. Philip Morris International $29,625 3.10% Tobacco
16. Danone* $27,168 -0.60% Food, Beverage
17. British American Tobacco PLC* $26,993 25.20% Tobacco
18. Kraft Heinz $26,259 0.70% Food
19. Mondelez International $25,938 0.20% Food, Confectionary
20. Haier Smart Home Co. $25,755 12.20% Housewares/Appliances
21. Altria Group $25,364 -0.80% Tobacco
22. Heineken Holding N.V.* $24,765 3.90% Wine & Spirits
23. Adidas AG* $24,153 3.30% Apparel/Footwear/Accessories
24. WH Group Ltd. $22,605 1.00% Food
25. Henkel AG*  $21,931 -0.60% Household Goods, Health & Beauty Aids 
26. Whirlpool Corp. $21,037 -1.00% Housewares/Appliances
27. Japan Tobacco* $20,565 3.60% Tobacco
28. Fonterra Cooperative Group $20,438 6.30% Food, Beverage
29. Asahi Group Holdings* $19,677 1.70% Wine & Spirits, Beverages, Food
30. BSH Hausgerate* $19,667 -3.00% Housewares/Appliances
31. San Miguel Corp.* $19,652 24.10% Wine & Spirits, Food
32. Kimberly-Clark Corp. $18,486 0.80% Household Goods
33. Kirin Holdings* $17,916 3.60% Wine & Spirits
34. Associated British Foods* $17,164 1.40% Food
35. General Mills $15,740 0.80% Food
36. Colgate-Palmolive Co. $15,544 0.60% Household Goods
37. Kering* $15,060 26.30% Apparel/Footwear/Accessories
38. Grupo Bimbo* $14,765 7.80% Food
39. Kao Corp.* $13,995 1.30% Household Goods, Health & Beauty Aids
40. Stanley Black & Decker $13,982 7.80% Housewares/Appliances
41. Johnson & Johnson (Consumer) $13,853 1.80% OTC Pharma, Household Goods, Health & Beauty Aids
42. VF Corp.  $13,849 17.30% Apparel/Footwear/Accessories
43. Uni-President Enterprises* $13,845 7.90% Food
44. Estee Lauder Companies $13,683 15.70% Health & Beauty Aids
45. Kellogg Co. $13,547 5.40% Food
46. Diageo PLC* $13,405 0.90% Wine & Spirits
47. AB Electrolux* $12,821 2.80% Housewares/Appliances
48. RB* $12,597 -0.20% Household Goods
49. Essity* $12,239 8.40% Household Goods
50. Compagnie Financiere Richemont SA* $12,100 3.10% Apparel/Footwear/Accessories
51. Nipponham Group* $11,779 5.60% Food
52. Keurig Dr Pepper $11,024 2.30% Beverages
53. MolsonCoors Brewing Co. $10,770 -2.10% Wine & Spirits
54. Shiseido Co.* $10,160 8.90% Health & Beauty Aids
55. Pernod Ricard* $9,905 -0.30% Wine & Spirits
56. Nintendo Co.* $9,797 115.80% Toys & Games
57. China Mengniu Dairy Co.* $9,691 14.70% Food
58. PVH Corp. $9,657 8.30% Apparel/Footwear/Accessories
59. Hormel Foods $9,546 4.10% Food
60. Coty, Inc. $9,398 22.80% Health & Beauty Aids
61. Carlsberg A/S* $9,233 3.00% Wine & Spirits
62. Saputo Inc.* $8,766 3.40% Food
63. Campbell Soup Co. $8,685 10.10% Food, Beverages
64. Newell Brands $8,631 -9.60% Household Goods, Housewares/Appliances
65. Swatch Group SA* $8,535 6.10% Apparel/Footwear/Accessories
66. BRF - Brasil Foods* $8,474 3.20% Food
67. GlaxoSmithKline Consumer Healthcare*  $8,440 -1.20% OTC Pharma
68. Beiersdorf AG* $7,972 2.50% Household Goods, Health & Beauty Aids
69. Conagra Brands $7,938 1.40% Food
70. Hershey Co. $7,791 3.70% Food, Confectionery
71. Dean Foods Co.  $7,755 -0.50% Food, Beverages
72. Constellation Brands $7,585 3.50% Wine & Spirits
73. Groupe SEB* $7,508 5.10% Housewares/Appliances
74. Thai Beverage Public Co.* $7,496 20.90% Wine & Spirits, Food, Beverages
75. J.M. Smucker Co. $7,357 -0.50% Food
76. PT Gudang Garam* $6,805 14.90% Tobacco
77. Hanesbrands $6,804 5.10% Apparel/Footwear/Accessories
78. Hermes International* $6,575 7.50% Apparel/Footwear/Accessories
79. Unicharm Corp.* $6,388 7.30% Household Goods
80. Bandai Namco Holdings* $6,295 9.40% Toys & Games
81. Post Holdings $6,257 19.80% Food
82. Ralph Lauren Corp. $6,182 -7.10% Apparel/Footwear/Accessories
83. Clorox Co. $6,124 2.50% Household Goods
84. Bayer Consumer Health* $6,006 -7.00% OTC Pharma
85. Tapestry Inc. $5,880 31.00% Apparel/Footwear/Accessories
86. McCormick & Co. $5,409 11.90% Food
87. Savencia SA $5,360 0.20% Food
88. Kewpie Corp.* $5,323 2.10% Food
89. Avon Products $5,248 -5.70% Health & Beauty Aids, Apparel/Footwear/Accessories, Household Goods
90. Electronic Arts $5,150 6.30% Toys & Games
91. First Pacific Co. $5,136 -1.90% Food
92. ITC Ltd.* $5,048 -22.00% Tobacco, Food, Health & Beauty Aids
93. Herbalife Ltd. $4,892 10.50% Food, Household Goods, Health & Beauty Aids
94. Sapporo Holdings Ltd.* $4,843 -5.40% Wine & Spirits, Food, Beverages
95. Arcelik A.S.* $4,665 29.10% Housewares/Appliances
96. Hasbro Inc. $4,580 -12.10% Toys & Games
97. Mattel Inc. $4,511 -7.60% Toys & Games
98. Husqvarna AB* $4,244 4.30% Housewares/Appliances
99. Church & Dwight Co.  $4,146 9.80% Household Goods, Health & Beauty Aids
100. Spectrum Brands Holdings $3,809 2.80% Household Goods, Housewares/Appliances
Rules & Guidelines
  • Inclusion: Since the annual revenue of most privately held consumer goods manufacturers is not available, the annual Top 100 list only includes publicly traded companies. Therefore, well-known manufacturers such as Mars Inc., Ferrero Group and Dole Food Co. are absent from the rankings. (Mars, for instance, would be a top 15 company with its roughly $35 billion in annual sales.) It should also be noted that only revenues from the sale of consumer goods are considered when ranking companies that also have extensive operations in other businesses (such as the pharmacy and medical device operations at Johnson & Johnson).
  • Rankings: Because fiscal 2019 has yet to close for many companies, Path to Purchase IQ used fiscal 2018 revenue totals to determine placement on the Top 100 list. All financial information was sourced either from Hoover’s Inc. or the company’s own annual report. Revenue for each company is reported in millions of U.S. dollars. If a company’s revenue was reported in a different currency, the amount was calculated using a predetermined neutral exchange rate (Sept. 19, 2019). One-year gains are based on information from one of the aforementioned sources and methods.
  • Mergers & Acquisitions: In some cases, mergers, acquisitions or spinoffs that took place in the latter half of 2018 or later (Altria’s purchase of a 35% stake in Juul; Constellation Brands’ 38% buy of marijuana marketer Canopy Growth) are not reflected in these sales totals. Deals that occurred in the first half of 2018 or earlier (such as Dr Pepper Snapple Group’s merger with Keurig Green Mountain or Conagra Brands’ purchase of Pinnacle Foods) are reflected in the numbers.

…………………………………………

 

Last year, we covered activity at the 10 largest companies by revenue – whose success, by the way, also was driven largely through acquisitions. Doing the same this year would have meant covering nine of those companies again (with the only change being Nike replacing Phillip Morris International among the top 10).

We therefore decided this year to dive into the 10 companies with the highest year-over-year growth. One unexpected benefit of that decision: Some of these overseas companies might be unknown to a fair number of readers. (Full disclosure: They were for our editors.)

And that’s where the need for M&A activity to replace stagnant organic growth is most evident, although another trend seemed to emerge from our coverage as well: Nearly all of these companies are making significant investments in the technology they need to make stronger connections with increasingly elusive and selective consumers – although it likely will take a little longer for those investments to translate into tangible sales growth. (That will be a topic for a future Top 100 review.)

We would be remiss, though, if we didn’t make one more point. As proven by Nintendo – which posted the highest growth of any company on the list – you can still drive organic sales growth if you give target consumers exactly what they want: a great product that meets their needs.

VF Corp.

VF Corp. (Growth: 17.3%)

With all the changes to the brand portfolio that VF Corp. has made in the last few years, growth at any level would have been impressive. In the first quarter of 2018 alone, the company agreed to acquire athletic and performance-based lifestyle footwear brand Altra and completed the acquisition of performance apparel brand Icebreaker while almost simultaneously selling off the Nautica business to Authentic Brands Group. In the fourth quarter, it reached an agreement to sell the Reef brand to The Rockport Group, and in March 2019 made its biggest (and most newsworthy) move: announcing plans to break into two independent, publicly traded companies by spinning off the jeans business (which includes the Wrangler, Lee and Rock & Republic brands and VF Outlet stores) into the newly named Kontoor Brands.

VF Corp. has also been investing in its direct-to-consumer business (opening a new distribution center in Pennsylvania) and other technology transformations through the spring 2018 appointment of Velia Carboni to the new position of chief digital officer. Carboni is tasked with transforming VF Corp.’s digital strategy “in a way that fuels growth and enables our brands to build and foster unrivaled connections with consumers worldwide,” chief executive officer Steve Rendle promised. “Digital at VF will be a powerful business, growth and consumer-satisfaction tool,” Carboni added.

Post Holdings

Post Holdings (Growth: 19.8%)

The legendary cereal company kicked off 2018 by completing its acquisition of Bob Evans Farms, which expanded the portfolio more into shelf-stable side dishes (especially potatoes). Post later integrated the Evans operations with its Michael Foods group to create distinct businesses focused on retail and foodservice; the supply chain, however, remained aligned (under senior vice president Steve Schonhoff), in part to optimize costs by improving manufacturing capabilities. Also notable was a new partnership with private equity firm Thomas H. Lee Partners that resulted in 8th Avenue Food & Provisions, a separate business for Post’s private-label manufacturing endeavors.

As traditional retail channels continue to shift toward e-commerce (especially mobile), Post is working to transform its traditional strategies for supply chain execution, consumer marketing and product development into a new organizational design that will help it “separate the disruptors from the interrupters” and “ideally be disruptors” in the race to commercialize new ideas, according the company’s annual report. In the meantime, it continues to reap benefits from previous acquisitions including MOM Brands and Weetabix.

Thai Beverage

Thai Beverage Public Co. (Growth: 20.9%)

ThaiBev has succeeding by following a strategic roadmap called Vision 2020 that seeks to act on five imperatives: achieve growth by solidifying the company’s position as the largest, most profitable beverage company in Southeast Asia; diversifying revenue streams beyond alcohol and outside of Thailand; streamlining brands into three product groups (spirits, beer and non-alcoholic beverages); extending reach by building on its business processes and supply chain to strengthen existing distribution networks and establish new ones (using third-party distributors when appropriate); and striving for professionalism by developing a diverse and high-performance workforce.

The 16-year-old conglomerate (formed through the consolidation of multiple adult-beverage businesses) has taken significant steps toward achieving this vision recently through the acquisitions of Saigon Beer and Grand Royal Group, extending its alcohol beverage interests in Vietnam and Myanmar, respectively. ThaiBev also doubled the scale of its food operations by acquiring the rights to more than 250 units of the KFC restaurant franchise in Thailand. It also has invested in cold chain logistics and distribution capabilities, which it hopes will prepare the company for additional expansion into food.

Coty

Coty Inc. (Growth: 22.8%)

Although chief executive officer Camillo Pane describes Coty’s substantial growth as “good” and “modest,” the cosmetics company certainly deserves stronger praise for its recent efforts on the technology front. After ending the transitional services agreement it struck after buying 43 beauty brands from Procter & Gamble in 2015, Coty began “building and streamlining back-office processes, upgrading systems, optimizing our manufacturing and logistics, and overall, simplifying our operations,” Pane said. “In parallel, we are investing in our brands and starting to transform our digital capabilities to fuel sustainable growth.” In October, Coty announced a strategic decision to focus on its fragrance, cosmetics and skin care businesses, which has the company exploring “strategic alternatives” for its professional beauty assets. 

Among consumer-facing tech investments, which are designed to assist the “full turnaround of the new Coty,” are a new skill for Amazon Echo, an augmented reality experience app, and a blended-reality beauty magic mirror powered by physical products. Such efforts have been bolstered by the launch of an internal digital accelerator start-up program. “Partnerships between Coty and emerging companies such as Beamly and Holition … is an indication of how we’d like to bring disruptive new approaches to the market,” said Fred Gerantabee, vice president of digital innovation.

San Miguel

San Miguel Corp. (Growth: 24.1%)

Similar to other growth leaders on this list, Philippines-based San Miguel Corp. has been making major investments in growth, expanding manufacturing facilities to address growing product demand while also maximizing supply chain efficiency. The company has plans to build several breweries in strategic regional centers nationwide, as well as a new food plant and feed mills. By investing in greater control of its manufacturing processes, San Miguel hopes to encourage innovation and more sustainable practices for the future.

The spirits business had a banner year in 2018, which the company’s annual report attributes to “a strong marketing campaign, improvements to [the] distribution system, better manufacturing efficiencies, and share and volume gains” from key brands. San Miguel also hit some of its sustainability goals in 2018 ahead of schedule as it continues to strategically align future business needs with conscientious social and environmental commitments. After achieving a landmark reduction in water usage, the company launched the next leg of its strategy: addressing solid waste pollution.

British American Tobacco PLC

British American Tobacco PLC (Growth: 25.2%)

UK-based (as you may have guessed) BAT’s growth was set up in the second half of 2017, when the company completed its takeover of rival Reynolds American to create a stronger global tobacco operation with more resources to develop next-generation products (NGP). In the first half of 2018, BAT continued to grow its combustible business while investing in reduced-risk categories like tobacco heating products and vapor and oral alternatives. It also started to drive growth in Reynolds’ NGP portfolio and continued making launch plans to re-energize growth in heating products.  

The Reynolds merger generated a lot of movement within upper management, too. The company appointed a new CEO (Nicandro Durante) and chief marketing officer (Kingsley Wheaton), and promoted chief information officer Marina Bellini to director of digital and information, charging her with driving company-wide digital transformation to enhance the digital consumer experience. BAT also named Paul Lageweg to director, new categories (reporting to Wheaton to drive growth, innovation, brand building and consumer insights for reduced-risk products). In April 2019, Jack Bowles replaced Durante at the top; controversy over the future of vaping had BAT planning layoffs before the end of the year.

Kering (Growth: 26.3%)

“Digital is at the very heart of Kering’s Houses strategies,” is how the luxury “house” purveyor (Gucci, Saint Laurent, Balenciaga, Alexander McQueen, etc.) began a late 2018 press release announcing its digital transformation strategy. The person in charge of that strategy is Gregory Boutte, who at the end of 2017 was named chief client and digital officer to take the lead on e-commerce, CRM, data science and innovation. With e-commerce becoming more and more critical to the business, the company ended an outsourcing venture in late 2018 to instead focus on direct-to-consumer sales from brand websites.

Other examples of Kering’s energized digital strategies include a suite of apps (in partnership with Apple) designed to improve the in-store shopping experience, a new approach to customer service through various digital tools, pilot projects using data science for personalization, WeChat mini-programs to offer social commerce, and an overall greater emphasis on leveraging the in-house technology and operations team. There’s now also an internal data science team, a China-based client and digital team, and a Kering Group Innovation team charged with instilling a culture of innovation while developing disruptive technologies.

Arcelik

Arcelik A.S. (Growth: 29.1%)

Based in Turkey, the cosmopolitan Arcelik sells its white goods and household appliances in 145 countries. And the company continues taking steps to expand through other strategic global targets. In India, for example, Arcelik forged a joint venture with Voltas, that company’s largest air conditioning brand (owned by Tata Group). Dubbed “Voltbek,” the partnership has introduced branded products to India’s 1.3 billion consumers. Meanwhile, the company has increased market share in both Europe and the Middle East-North Africa regions (its biggest markets). A new operation in United Arab Emirates marked the 32nd country with an Arcelik sales and marketing office.

The company prides itself on being a leader in the R&D realm, where it focuses on areas like automation and data, digital transformation, next-generation retailing and voice-command smart television. The Arcelik Retail Academy (for sales training) celebrated its first class of graduates in 2018; the Arcelik R&D Consultancy consists of 12 academicians. The company also launched various educational programs to increase innovation and entrepreneurship, along with a coding training program for the daughters of employees. 

Tapestry

Tapestry Inc. (Growth: 31.0%)

The former Coach, Inc. fell off the Top 100 list in 2018 while acquiring the Kate Spade and Stuart Weitzman businesses, then rebranded the larger company as Tapestry. The two legendary brands boosted overall revenue significantly, although Kate Spade thus far has not been the cash cow among Millennials that it was expecting – although the company later went back to acquire the brand’s operations in Singapore, Malaysia and Australia, as well as Stuart Weitzman’s business in Southern China. In September, board chairman and former Coach executive Jide Zeitlin was named CEO to replace Victor Luis. That move followed soon after the appointments of new CFOs and COOs this summer.

Speaking of China, Tapestry just announced a strategic alliance with Alibaba’s Tmall, a major step in the company’s “ChinaNext” digital innovation agenda that will also include physical stores and both DTC and third-party e-commerce sites. Closer to home, environmental and social issues have been a key focus: in 2018, Coach promised to go completely “fur free” by this fall; in 2019, it led a fashion industry-wide “Open to All” initiative to pledge inclusive hiring practices. 

Nintendo

Nintendo Co. (Growth: 115.8%)

How can any company double its year-over-year revenue without making a major acquisition? In the videogame marketplace, you do it by releasing the next wildly popular game platform. For Nintendo, that feat was accomplished in March 2017 with the launch of Nintendo Switch, which launched in March 2017 but sold 15.05 million units during fiscal 2018. Add in the worldwide response to the release of the “Super Mario Odyssey” game, the continued success of Nintendo 3DS hardware and “Pokemon titles, and a strong digital business, and Nintendo was sitting prettily atop a category that is thriving in general.

Nintendo plans to invest further into the growing digital side of the business through the expansion of system infrastructure to support various networking functions of software and services such as Nintendo eShop, the company’s multi-platform digital distribution service. The company also attributes much of its success to R&D activities that have delved into smart-devices, data storage technology, touch panels and sensors, wireless communication, networks and security – all to improve the field of home entertainment, of course.

Top 100 Companies: Key Executives ...

Rank/Company Top IT Executive Title Top Marketing Executive Title
1. Nestle SA* Filippo Catalano CIO Patrice Bula EVP/Head of Strategic Business Units, Marketing, Sales & Nespresso
2. Procter & Gamble Javier Polit CIO Marc Pritchard Chief Brand Officer 
3. PepsiCo Jody Davids CIO Jennifer Saenz President, PepsiCo Global Foods
4. Unilever N.V.* Jane Moran CIO Conny Braams Chief Digital & Marketing Officer
5. Anheuser-Busch InBev Felipe Dutra  CFO, Chief Solutions Officer Pedro Earp Chief Marketing and ZX Ventures Officer
6. Christian Dior* Pietro Beccari CEO Leslie Serrero SVP Global Client, Marketing, e-retail
7. LVMH Moët Hennessy Louis Vuitton* Franck Le Moal CIO Ian Rogers  Chief Digital Officer
8. JBS S.A.* Rogerio Peres (U.S.) CIO Cameron Bruett Head of Corporate Affairs & CSO
9. Tyson Foods Scott Spradley Chief Technology Officer Noelle O’Mara CMO
10. Nike Inc. Skip Potter Chief Technology Officer Dirk-Jan van Hameren CMO
11. Imperial Brands PLC* Phil Cook CIO Rolf Zingg Head of Global Brand Services
12. 3M Co. John Banovetz  Chief Technology Officer Paul Acito CMO
13. Coca-Cola Co. Barry Simpson CIO Francisco Benitez SVP/Chief Growth Officer
14. L’Oreal* Etienne Aubourg CIO Gretchen Saegh-Fleming  CMO
15. Philip Morris International Patrick Brunel CIO Stefano Volpetti Chief Consumer Officer
16. Danone* Erwin Logt CIO Valérie Hernando Presse Global CMO
17. British American Tobacco PLC* Marina Bellini CIO Kingsley Wheaton CMO
18. Kraft Heinz Corrado Azzarita CIO Nina Barton Chief Growth Officer
19. Mondelez International Joher Akolawala CIO Martin Renaud EVP/Global CMO
20. Haier Smart Home Co. Feng Zhao Chief Technology Officer Li Huagang Group VP-CMO
21. Altria Group Daniel Cornell CIO Heather Newman SVP Corporate Strategy
22. Heineken Holding N.V.* Anna Ransley CIO Jonnie Cahill CMO
23. Adidas AG* Fumbi Chima CIO Eric Liedtke Chief of Brands
24. WH Group Ltd. Julia Anderson (Smithfield) CIO Tim Zimmer CMO
25. Henkel AG*  Joachim Jaeckle CIO Pierre Tannoux VP Global Marketing
26. Whirlpool Corp. Regina Salazar CIO Brett Dibkey VP & General Manager, Business Units, Brand Marketing, IoT, and eCommerce
27. Japan Tobacco* Vassilis Vovos  CFO Yves Barbier CMO - SVP Marketing & Sales
28. Fonterra Cooperative Group Gerben Otter CIO Elisa Giusti Director of Marketing - Americas
29. Asahi Group Holdings* Akiyoshi Koji CEO John Romano VP Sales & Marketing - America
30. BSH Hausgerate* Joachim Reichel CIO Christopher Kaeser VP Sales & Marketing 
31. San Miguel Corp.* Ramon S. Ang CEO Menlou Bibonia SVP
32. Kimberly-Clark Corp. Maria Henry CEO Alison Lewis Chief Growth Officer
33. Kirin Holdings* Noriya Yokota CFO Junko Tsuboi Executive Officer General Manager of Strategic Brand Department
34. Associated British Foods* Aslam Osman Head of IT Janene Warsap Marketing Excellence Director
35. General Mills Don Monk CIO Ivan Pollard SVP, Global Chief Marketing Officer
36. Colgate-Palmolive Co. Michael Crowe CIO John Kooyman CMO
37. Kering* Pascal Leprovost (Saint Laurent) CIO Matteo Sessa Vitali SVP Marketing North America
38. Grupo Bimbo* Ruben Marquez-Villegas CIO Gabino Miguel Gomez Carbajal EVP
39. Kao Corp.* Robert Garriott VP-Executive Information Systems Andrea DeLeon Sr. Director of Marketing
40. Stanley Black & Decker Rhonda Gass CIO Allison Nicolaidis President, Outdoor Products, and Chief Marketing Officer
Global Tools & Storage
41. Johnson & Johnson (Consumer) Jane Connell CIO Michael Sneed Executive Vice President, Global Corporate Affairs & Chief Communication Officer
42. VF Corp.  Chris Hobson CIO David Crace VP Marketing (Imagewear)
43. Uni-President Enterprises* Chih-Hsien Lo Chief Strategy Officer Chih-Hsien Lo  Chief Strategy Officer
44. Estee Lauder Companies Michael Smith CIO Alexandra Trower EVP Global Communications
45. Kellogg Co. Lesley Salmon CIO Monica McGurk Chief Growth Officer
46. Diageo PLC* Manish Gupta Chief Technology Officer Syl Saller Chief Marketing & Innovation Officer
47. AB Electrolux* J.P. Iversen CIO Lars Hygrell CMO
48. RB* Seth Cohen CIO Laurent Faracci EVP Global Category, RB Health
49. Essity* Robert Sjostrom CIO Svein Ryan VP Marketing & Bus Dev
50. Compagnie Financiere Richemont SA* Jerome Lambert CEO Frank Vivier Chief Transformation Officer
51. Nipponham Group* Yoshihide Hata CEO Yoshihide Hata President/CEO
52. Keurig Dr Pepper John A. Gigerich CIO Andrew Springate CMO
53. MolsonCoors Brewing Co. Darrin Vohs CIO Michelle St. Jacques CMO
54. Shiseido Co.* Mitsuru Kameyama  CIO Tomoko Yamagishi - Dressler SVP Marketing & Sales
55. Pernod Ricard* Mathieu Lambotte CIO Jonas Tåhlin CMO
56. Nintendo Co.* Todd Bruce CIO Nick Chavez SVP Sales & Marketing, America
57. China Mengniu Dairy Co.* Jeffrey Lu Minfang CEO Allen Jiang Head of Marketing, GM Marketing, Media & Digital Innovation
58. PVH Corp. Eileen Mahoney CIO Mike Kelly CMO
59. Hormel Foods Mark Vaupel VP, IT Services Steve Venega, Jeff Frank VP Marketing, Grocery Products
VP Marketing, Foodservice
60. Coty, Inc. George Katsouris VP-Global Infrastruture Services Fiona Hughes Chief Marketing Officer, Consumer Beauty
61. Carlsberg A/S* Mark Dajani CIO Robbie Millar VP Global Marketing
62. Saputo Inc.* Richard Rivard CIO John Fitzpatrick SVP Sales & Marketing (Foodservice)
63. Campbell Soup Co. Francisco Fraga CIO Diego Palmieri Chief Marketing Officer
64. Newell Brands Dan Gustafson CIO Rich Matthews Chief Marketing Officer
65. Swatch Group SA* Calogero Polizzi CIO Cristina Savastano Head of Media - Marketing International 
66. BRF - Brasil Foods* Adhemar Hirosawa CIO Sidney Rogerio Manzaro Chief Commerical Officer
67. GlaxoSmithKline Consumer Healthcare*  Karenann Terrell  Chief Digital & Technology Officer Amardeep Kahlon CMO
68. Beiersdorf AG* Barbara Saunier CIO Asim Naseer CMO, Consumer Brands
69. Conagra Brands Mindy Simon CIO Darren Serrao Executive Vice President and Co-Chief Operating Officer
70. Hershey Co. Simon Viltz CIO Mary Beth West SVP/CHief Growth Officer
71. Dean Foods Co.  David Bernard CIO Chris Finck Chief Sales Officer
72. Constellation Brands Lee Tussing CIO Jim Sabia EVP & CMO
73. Groupe SEB* Jean-Michel Andre CIO Bernard Dugelay VP Marketing Americas
74. Thai Beverage Public Co.* Pisanu Vichiensanth  CIO Michael Chye Hin Fah EVP Brand Investment Management
75. J.M. Smucker Co. Bryan Hutson  VP-Information Systems Geoff Tanner SVP Growth and Consumer Engagement
76. PT Gudang Garam* Istata Taswin Siddharta CIO Istata Taswin Siddharta Director
77. Hanesbrands Cindy Miller CIO Sidney Falken Chief Branding Officer
78. Hermes International* Axel Dumas CEO Peter Malachi SVP Communications
79. Unicharm Corp.* Takahisa Takahara CEO Tina Lelay VP Marketing (Hartz Mountain Corp)
80. Bandai Namco Holdings* Shigeru Yokoyama CEO Shukuo Ishikawa  President/CEO
81. Post Holdings Joseph Caro CIO Roxanne Bernstein CMO, Post Consumer Brands
82. Ralph Lauren Corp. Janet Sherlock CIO Jonathan Bottomley CMO
83. Clorox Co. Jay McNulty CIO Stacey Grier SVP/CMO
84. Bayer Consumer Health* Daniel Hartert CIO Eva Yao VP, Head of Marketing & Innovation
85. Tapestry Inc. Michael Braine CIO Josh Heckelman Manager, Global Advertising & Marketing and EMEA Procurement
86. McCormick & Co. Diane Levin CIO Jill Pratt VP, North American Marketing Excellence
87. Savencia SA Ronan Loaëc (Americas) CIO Mikhail Chapnik VP, Head of US Marketing
88. Kewpie Corp.* Osamu Chonan CEO Osamu Chonan President/CEO
89. Avon Products Benedetto Conversano Senior EVP, Technology & Engineering James Thompson Chief Beauty & Brand Officer
90. Electronic Arts Jason Horwath CIO Chris Bruzzo CMO
91. First Pacific Co. Manuel Pangilinan CEO Anastasia Sutadji CMO
92. ITC Ltd.* V.V. Rajasekhar CIO Shuvadip Banerjee VP Marketing Services
93. Herbalife Ltd. Michael Johnson CEO Lisa Reavlin VP Worldwide Marketing
94. Sapporo Holdings Ltd.* Masaki Oga President Masaki Oga President
95. Arcelik A.S.* C.S. Oguzhan Ozturk  Assistant GM, Production & Technology Zeynep Yalım Uzun Asst. General Manager Marketing
96. Hasbro Inc. Steve Zoltick CIO Maureen Smith SVP Marketing
97. Mattel Inc. Sven Gerjets Chief Technology Officer Steve Totzke Chief Commerical Officer
98. Husqvarna AB* Anders Johansson Chief Technology Officer Per Ericson Senior Vice President, Business Development
99. Church & Dwight Co. Inc.  Kevin Gokey CIO Britta Bomhard CMO
100. Spectrum Brands Holdings Mark Winger  CIO Tim Goff  CMO