Online product visualization company ThreeKit’s new Virtual Photographer software creates realistic product images for e-commerce 100% digitally as a way to eliminate the often high costs, labor and third-party involvement of traditional product photography.

Retailers and brands can use their own teams to reproduce high-quality, customizable images for thousands of different products by automating repetitive tasks such as repositioning the items or shooting standardized packshots. Virtual Photographer also can automatically create images of new products without the need for investing in prototypes.