Technology Innovation

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Technology Innovation

Actionable information about new and unique tools and technologies that will help consumer goods organizations drive success throughout the enterprise.

P2P Toolkit (November 2020)

​​​​​​​A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

Shopify Turns to New Digital Operations Platform

Shopify is now employing Brightpearl’s retailer-first digital operations platform to automate and support the fulfillment and distribution of new hardware to merchants that are starting or expanding to brick-and-mortar retail.

The beverage giant plans to use this strategic capability to meet the e-commerce demand of its key shoppers and to gain important data through working with retail partners.

Walmart is working with San Francisco-based Cruise, an autonomous vehicle company, to test grocery deliveries in Arizona.

From image optimization to robotic process automation, speakers at the Path to Purchase Institute's sixth and final "Community Gathering" shared their insights on today's emerging technologies, technological needs and key digital trends.

​​​​​​​A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

Vibenomics

The location-based audio out-of-home advertising and experience company's Series A2 funding supports expansion in convenience and grocery.

Epsilon is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

ExxonMobil is teaming up with Amazon and Fiserv to deliver voice-enabled payment at more than 11,500 Exxon and Mobil locations.

Two of the retailer's partners, digital marketing company Eagle Eye Solutions and data science technology company dunnhumby, have joined forces to push SEG into the next phase of its digital transformation.

L'Oreal Canada's chief digital officer recently shared insight about the company's recent expansion of the ModiFace technology to Amazon consumers, plus live video shopping during the pandemic.  

​​​​​​​Blacksmith Applications, a provider of SaaS-based trade promotion management and optimization software for CPG manufacturers, has acquired of Food Sales Enablers to bring together the CPG trade effectiveness and sales enablement platforms.

Mucinex and Kinsa

RB cold and flu brand Mucinex has partnered with San Francisco-based Kinsa to get ahead of sickness by using predictive data to inform and power its nationwide supply chain and inventory management system, while helping to direct its health advice to consumers where and when they need it the most.

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