Actionable information about new and unique tools and technologies that will help consumer goods organizations drive success throughout the enterprise.

Technology Innovation

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  • Shopper Engagement Partner Showcase

    Visit a virtual shopping environment and interact with exhibits focused on creative solutions to help your brand stand out, drive purchase and build loyalty. Fresh insights and trends on the use of Digital Tools and In-Store Solutions including Content Development, Incentives, Media, and Packaging.
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  • P2P Toolkit (January-February 2021)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. In mid-December, Walmart tested TikTok’s new “shoppable product experience” feature, enabling TikTok users to shop fashion items during a one-hour livestream.
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  • Walmart Tries HomeValet's Smart Box Delivery

    The retail giant's latest home delivery pilot aims to make anytime delivery possible through its HomeValet service that can deliver orders directly to customers’ homes via smart boxes.
  • P2P Toolkit (December 2020)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
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  • Crisp Launches a Programmatic Commerce Platform

    Crisp's platform will allow food brands and retailers to stay ahead of rapidly evolving consumer behavior and identify potential supply chain disruptions.
  • BJ's Introduces Auto Replenishment Service

    BJ’s Wholesale Club has quietly introduced a product subscription service allowing members to enroll in timed replenishment for select coffee, pet, health and baby products.
  • P2P Toolkit (November 2020)

    ​​​​​​​A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
  • Shopify Turns to New Digital Operations Platform

    Shopify is now employing Brightpearl’s retailer-first digital operations platform to automate and support the fulfillment and distribution of new hardware to merchants that are starting or expanding to brick-and-mortar retail.
  • PepsiCo Gets In Micro-Fulfillment Game

    The beverage giant plans to use this strategic capability to meet the e-commerce demand of its key shoppers and to gain important data through working with retail partners.
  • Walmart Taps Electric Autonomous Delivery Vehicles

    Walmart is working with San Francisco-based Cruise, an autonomous vehicle company, to test grocery deliveries in Arizona.
  • Expo Panel: Technology Enablers Along the Path

    From image optimization to robotic process automation, speakers at the Path to Purchase Institute's sixth and final "Community Gathering" shared their insights on today's emerging technologies, technological needs and key digital trends.
  • P2P Toolkit (October 2020)

    ​​​​​​​A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

Actionable information about new and unique tools and technologies that will help consumer goods organizations drive success throughout the enterprise.