Actionable information about new and unique tools and technologies that will help consumer goods organizations drive success throughout the enterprise.

Technology Innovation

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  • P2P Toolkit (March/April 2021)

    ​​​​​​​A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
  • Last Day for P2PX On-Demand is Dec. 10

    The Path to Purchase Institute has brought learning, solutions sourcing and networking to the digital realm. All content will be available to new and existing registrants through Dec. 10.
  • Reimagined P2PX Brings the Learning Home

    Path to Purchase Expo has been completely reimagined as a digital event to unlock the Path to Purchase Institute’s newest capabilities while meeting the evolving needs of today’s marketing professionals.
  • P2P Toolkit (August 2020)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
  • P2P Toolkit (July 2020)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
  • P2P Toolkit (June 2020)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
  • Standout Small Brands 2020

    ​​​​​​​A look at 20 brands rising up the ranks as category challengers and shopper favorites.
  • P2P Toolkit (May 2020)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
  • Vibenomics Raises More Cash, Adds Kwik Trip as Client

    The Series A funding is for fueling expanded product development within convenience stores and grocery retailers.
    Vibenomics
  • Voice Commerce in 2020

    As voice assistants and enabled devices proliferate, they face lingering skepticism about their ability to drive sales.
  • A New Way to Build Brands

    Searching for growth, CPG companies are increasingly relying on venture capital arms and incubator groups to find the Next Big Thing.
  • Q&A About P&G Ventures

    Betsy Bluestone, commercial discovery leader, and Lauren Thaman, vice president of communication, explain more about at P&G Ventures.
  • GSK Experimenting with Voice

    GSK Consumer Healthcare has started a journey to understand voice and AI technology in the hopes of unlocking the future of these tools across OTC.
  • P2P Toolkit (February 2020)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Includes a spotlight on trade promotion management.

Actionable information about new and unique tools and technologies that will help consumer goods organizations drive success throughout the enterprise.