Technology Innovation

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Technology Innovation

Actionable information about new and unique tools and technologies that will help consumer goods organizations drive success throughout the enterprise.

P2P Toolkit (August 2020)

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

P2P Toolkit (July 2020)

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

​​​​​​​A look at 20 brands rising up the ranks as category challengers and shopper favorites.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

Vibenomics

The Series A funding is for fueling expanded product development within convenience stores and grocery retailers.

Due to the spread of the novel coronavirus, Cappasity will provide large retailers with free access to its immersive technologies for efficient online sales.

As voice assistants and enabled devices proliferate, they face lingering skepticism about their ability to drive sales.

Searching for growth, CPG companies are increasingly relying on venture capital arms and incubator groups to find the Next Big Thing.

Betsy Bluestone, commercial discovery leader, and Lauren Thaman, vice president of communication, explain more about at P&G Ventures.

GSK Consumer Healthcare has started a journey to understand voice and AI technology in the hopes of unlocking the future of these tools across OTC.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Includes a spotlight on voice commerce.

This spring, Path to Purchase Institute debuts i3, a new annual event focusing on the outstanding progress being made in the ever-changing retail market. This experience encourages cross-disciplinary collaboration, introduces new /emerging technologies, and shares cutting-edge case studies.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Includes a spotlight on trade promotion management.

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