Technology Innovation

Press enter to search
Close search
Open Menu

Technology Innovation

Actionable information about new and unique tools and technologies that will help consumer goods organizations drive success throughout the enterprise.

P2P Toolkit (September 2020)

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

ExxonMobil Taps Alexa for Voice-Enabled Payment

ExxonMobil is teaming up with Amazon and Fiserv to deliver voice-enabled payment at more than 11,500 Exxon and Mobil locations.

Two of the retailer's partners, digital marketing company Eagle Eye Solutions and data science technology company dunnhumby, have joined forces to push SEG into the next phase of its digital transformation.

L'Oreal Canada's chief digital officer recently shared insight about the company's recent expansion of the ModiFace technology to Amazon consumers, plus live video shopping during the pandemic.  

​​​​​​​Blacksmith Applications, a provider of SaaS-based trade promotion management and optimization software for CPG manufacturers, has acquired of Food Sales Enablers to bring together the CPG trade effectiveness and sales enablement platforms.

Mucinex and Kinsa

RB cold and flu brand Mucinex has partnered with San Francisco-based Kinsa to get ahead of sickness by using predictive data to inform and power its nationwide supply chain and inventory management system, while helping to direct its health advice to consumers where and when they need it the most.

Marketing tech company Eagle Eye Solutions will help Southeastern Grocers gain shopper data efficiently and use it to create more revenue opportunities, decrease marketing costs and incentivize shopper loyalty.

Walgreens Boots Alliance is launching a digital experience and customer insights platform to deliver personalized healthcare and shopping offerings, an expansion of its partnerships with Microsoft and Adobe.

How will the retail industry move forward? By applying cutting-edge solutions to longstanding challenges. A look at key themes and trends from this year's "Big Show."

The department store retailer has teamed up with Tompkins Robotics to design and deploy cutting-edge parcel sortation systems.

Our annual state of the industry report examines some of the major issues affecting consumer goods companies as we begin a new decade.

Nestle’s Starbucks Coffee unwrapped a fun holiday program at Walmart incorporating augmented reality to spotlight a variety of seasonal SKUs ranging from ground coffee to K-cups and cookie straws.

The drugstore chain is betting that text alerts to ExtraCare members will get better open rates and engagement than email blasts.

Nine actionable strategy tips learned by attendees of the 2019 Path to Purchase Expo.

Show More