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05/10/2021

Target Touts 'New' Clorox Compostable Wipes

Cyndi Loza
Managing Editor, Member Content, P2PI
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Target is spotlighting new compostable cleaning wipes from Clorox Co., which are rolling out again after a halt in production last year due to the COVID-19 pandemic.

A home page display ad on target.com spotlights the new SKUs, positioning them as new at Target and "safe to use around kids, pets & food." The ad directs shoppers to a page listing the SKUs, which are available scent free ("Free & Clear") or in a "Simply Lemon" scent. 

Clorox launched compostable cleaning wipes in January 2020, but production had to be halted due to the pandemic, as products that could be manufactured quicker received greater priority, Clorox chief executive officer Linda Rendle told CNBC. 

“We’re going to bring those compostable wipes back, and we expect it to be a large portion of our portfolio as we move forward,” she said.

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