Advertisement
10/24/2018

Target Supports Latest 'Call of Duty' Launch

Cyndi Loza
Managing Editor, Member Content, P2PI
Cyndi Loza profile picture
Image

Target tied in to the excitement surrounding Activision's Oct. 12 release of Call of Duty: Black Ops 4 by stocking an exclusive McFarlane Toys figurine depicting a character from the game.

Priced at $19.99, the 7-inch Seraph figurine rolled out to Target stores and target.com this month. An Oct. 7 feature dangled the figurine for free with purchase of the game; however the offer is no longer available on target.com and does not appear to be available in stores neither.

The game enjoys secondary merchandising space via floorstands. A home page display ad within target.com also supported. 

Channel rival Walmart and GameStop also supported the game’s launch by stocking different exclusive McFarlane Call of Duty: Black Ops 4 figurines.

Advertisement
Advertisement