Target Serves V8 +Energy for Home Workouts

Cyndi Loza
Associate Editor, Path to Purchase Institute
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As shoppers continued to work from home due to the ongoing COVID-19 pandemic, Campbell Soup Co. ran multiple display ads within Target's website in March positioning the manufacturer's V8 +Energy drinks as good companions for at-home workouts. 

The display ads spotlighted the energy drinks with a "plant-powered energy for at-home workouts" message while dangling a coupon awarding Target Circle loyalty members 20% off V8 +Energy and +Hydrate SKUs. The ads directed shoppers to a page to clip the offer, which was valid through March 27.