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09/01/2021

Target Nabs Google Exec to Lead Roundel

Jacqueline Barba
Associate Editor
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Target has named Sarah Travis president of Roundel, the retail giant’s in-house media company. She starts in her new role Sept. 13, reporting to Cara Sylvester, Target executive vice president and chief marketing and digital officer.

Travis brings with her extensive media experience. She spent 13 years at Google, most recently serving as managing director of retail, though she held multiple executive roles in marketing and sales during her time at the tech giant.

"[Travis] has deep media expertise and a proven track record of creating and maximizing connections between brands and their core audiences," said Sylvester in a recent media release. "She has a clear passion for the media industry and a strong understanding of what it takes to break through in today's incredibly dynamic environment, and I'm confident that her leadership will position Roundel for continued success."

Target has invested significantly in enhancing Roundel's products and capabilities over the last several years, including the introduction of new offerings related to programmatic advertising, closed-loop measurement and self-service performance tools. On a basic level, Roundel aims to connect advertisers directly with Target shoppers through personalized marketing messages across Target's owned platforms and hundreds of off-platform channels. Target says the media company has “consistently outpaced its revenue goals since relaunching in 2019, and remains a growing and profitable segment of the retailer's business.”

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