Target Mobile Wallet
Shoppers at Target haven’t been able to use Apple Pay or any other third-party version of mobile payment inside Target stores, but the mass leader is rolling out its own wallet inside the Target mobile app that will be accessible to REDcard users. The benefit of the REDcard wallet feature is that Cartwheel offers (now that Cartwheel has been embedded into the Target app) and coupons can go right into that wallet feature for instant savings. That’s in addition to the usual 5% discount added every time a user pays with REDcard. Gift cards can be added to the mobile wallet, too, for easier redemption and pay at checkout.