A feature in the retailer's June 13 circular spotlighted the line's trial kits, comprising one cloth diaper and 13 inserts. The retailer is also promising Target Circle loyalty members $5 or $10 off the purchase of a trial or starter kit, respectively, through July 31.
Elsewhere in the baby category, the retailer is exclusively carrying a new collection of "luxury" diapers and wipes from Millie Moon. A sponsored Facebook update from the brand is spotlighting its availability at Target and encouraging trial by dangling a $10 Target gift card with purchase of $50 worth of Millie Moon SKUs at the retailer from June 2-26. A brand shop on target.com and multiple social media updates from Millie Moon also plug the brand's availability at Target.