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08/09/2021

Takumi Acquires Media Buying Agency Unieed

Jacqueline Barba
Associate Editor
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Amid its expansion into the U.S. market, Takumi, an international influencer marketing, branding, and social media platform, in July acquired Unieed, a content and strategic media-buying agency that specializes in content-driven campaigns working with leading outdoor and cycling brands.

Since 2015, Takumi has worked to expand its talent and offerings to further its mission of professionalizing and growing the creator economy. Takumi's evolution of createch enables creators to commercialize their talents and have seamless input into brand activations. This acquisition solidifies Takumi's growth within the U.S. along with the addition of several new hires in leadership roles.

The acquisition of Unieed will expand the company’s global paid media offerings and build out the paid media team in both Takumi’s London and New York offices. With nearly a decade of paid content driven campaign experience, Joe Adsett, founder and managing director of Unieed and a Facebook certified media-buying professional, has led over 3,000 successful marketing campaigns across the world, and will now join Takumi as paid media director.  

"I am excited to join the Takumi team to bolster their paid media offerings and expand services to existing and new clients, solidifying our unique solutions to both brands and individual influencer creators," Adsett said in a recent press release. "Amplification hasn't changed exponentially within the past few years, leaving the industry with low hopes and considerable room for innovation. Takumi is consistently evolving to meet the needs of brands and influencers in an ever-growing digital space."

Takumi is growing their talent to support their increasing portfolio throughout the summer, with new hires including:

  • Kristy Engels- Chief Marketing Officer
  • Sara Joy Madsen- Managing Director
  • Eric Martucci- Managing Partner
  • Joe Adsett– Paid Media Director
  • Allison Hunter- Head of Delivery
  • Grieg Swanson- Associate Client Director
  • Matt Timko- Account Manager
  • Sparkle Ramjohn- Finance Manager

Their experiences and expertise bring a robust perspective to diversity and inclusion and evolves Takumi's unique and informed approach to influencer marketing within their authentic and collaborative workspace. Sara Joy Madsen brings robust insights into Takumi's new gaming collective, a vertical that is seeing exponential growth following the explosion of eSports in 2020. Collectively, the new hires previously worked at Vice Media, Mediacom, Stitcher, The Katy Barker Agency, Pier 59 Studios and Beauty Strategy Group. They have worked with a variety of brands including Spotify, Coca-Cola, Microsoft, Anheuser Busch-In Bev, Vogue, Calvin Klein, Nike, and Jimmy Choo.

"As we expand our presence in the U.S., we are ecstatic to join forces with Unieed, growing our paid media offerings to bring an evergreen portfolio of technology to our brand partners and influencers," said Mary Keane-Dawson, CEO. "With the acquisition and additions to our team, Takumi continues to spearhead the narrative that influencer marketing is a key component to brands' success in the U.S. Takumi is ensuring creators realize their full potential and power, and inspires brands to give voice and representation to those who otherwise would be unheard."

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