Taco Bell 'Taco Mode' Lyft In-App Feature
Taco Bell has partnered with Lyft to unveil and test “Taco Mode,” a Lyft in-app feature that brings riders to a Taco Bell for their late-night cravings. The riders get picked up in a car decorated with Taco Bell imagery, receive a free Doritos Locos taco and get their hands on free swag. The QSR tested this innovative idea in late July and early August between 9 p.m. and 2 a.m. in Orange County, California. A larger rollout is expected in 2018. A national consumer study by LRW and Lyft in June 2017 showed Millennials lead the way in rides with the ridesharing app, and one in four use it multiple times a month.