Foxtrot — not the dance, but the rapidly growing, Chicago-based grocery/convenience store chain and e-commerce marketplace — has emerged as a retail disrupter. Still relatively unknown nationwide, Foxtrot currently operates about a dozen physical stores primarily located in its hometown, plus newer locations in Dallas and Washington, D.C. It plans to add 50 more stores in New York, Boston, Miami, Los Angeles, Chicago, Houston and Austin, Texas, over the next two years.
The urban small-format retailer weaves together the best of digital and in-store to create a unique omnichannel experience for shoppers. Signage throughout the stores promotes its proprietary mobile app and digital offerings. Plus, the retailer offers nationwide shipping of select items via one of the company’s latest ventures: Foxtrot Anywhere. The service is framed as curated gift boxes with a mix of its top-selling products as well as items that fit certain themes, such as a “Coffee Trio” and a “New School Pantry” box.
Another key way Foxtrot differentiates itself is through its on-trend offerings that appeal to consumers’ (especially younger consumers’) evolving demands, including:
• Products sourced from local makers and small businesses.
• Frequently added trending products and categories like CBD-infused products.
• Ready-to-eat and -drink offerings like charcuterie, personalized gifting and custom wrapping options.
• On-demand delivery for locals.
Path to Purchase IQ recently visited Foxtrot Market in Chicago’s Old Town neighborhood, located kitty-corner from iconic comedy club Second City and the Old Town Ale House, an infamous late-night bar. At 3,650 square feet (a typical amount for Foxtrot stores), the store feels digestible and doubles as a cafe, seating 50 indoors and another 34 outside, scattered among two patios.