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02/01/2021

The Store of the Future: A New Model for In-Store Media Collaboration

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Join Omnicom Commerce Group and IMS as they discuss the future of in-store digital media networks and outline a new model for collaboration across CPG, retail, and agency partners. Combining insights from 6 of the top 10 CPGs and 3 of the top 10 retailers, and representing Omnicom agencies such as Tracy Locke, TPN, Integer, and Haygarth, these speakers are uniquely positioned at the cross-section of retailer, brand and agency perspectives. This webinar will help shine a light on the grey areas of rapidly emerging in-store digital media networks, and help attendees position their organizations for success as the industry continues to evolve and develop the "Store of the Future."

Audience takeaways:

  • Understanding implications of different in-store media network models
  • Defining universal keys to successful integration across merchandising/shopper marketing campaigns 
  • Learning how CPGs can influence in-store media network models to get the best results

 

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