In-Store Experience

Amazon to Open First Physical Clothing Store

Opening later this year, Amazon Style will offer a personalized, digitally enabled shopping experience leveraging the retail giant’s technology and operations.
Hy-Vee Turns to AOOH Advertising

The Midwestern supermarket chain has formed a multi-year partnership with Vibenomics to enhance the customer experience in more than 400 locations.

Neiman Marcus Debuts Barbie x Balmain Pop-Up

The retailer has partnered with French luxury fashion brand Balmain to create an exclusive pop-up store experience spotlighting the brand's limited-edition product collaboration with Mattel’s Barbie.
Wakefern Adds Place-Based Digital Advertising

The Wakefern partnership adds 4,000 displays to Grocery TV’s digital out-of-home network.
Avocados From Mexico’s Big Game Campaign Is Bigger Than Ever

AFM's omnichannel campaign makes avocados shoppable across touchpoints and retailers during the brand's most popular season.
New Houston H-E-B Commits to Curbside Pickup

The 107,000-square-foot store opened on Dec. 29 in Webster, Texas, with 26 parking spaces for curbside pickup and a slew of other amenities.
Dick’s, Golf Galaxy Bring Golf Digest in Stores

Dick’s Sporting Goods and Golf Galaxy will become the official and exclusive home of Golf Digest’s “Hot List,” a source for reviews of club and golf ball launches.
Rite Aid to Close 63 Stores

The drugstore chain has identified an initial 63 stores for closure as it continues to invest in its omni-pharmacy strategy.
Path to Purchase NOW Series 2022

Register for the webinar series that tackles the latest retail topics including DTC, omnichannel, social commerce, in-store experience and consumer trends.
Albertsons Debuts Pandemic-Friendly Salad Bar Concept

Albertsons plans to bring high-tech, self-serve salad bars to its banners through a new partnership with Swedish food tech company Picadeli.
Store Spotlight: Groomed x Blesswell

DJ Khaled recently tested the pop-up shop waters to introduce his new CBD-infused skincare brand Blesswell to Chicagoans and tourists through an immersive self-care experience.
DTC, Social Commerce, the Store and the Shopper

Path to Purchase Live: The Digital Experience ... A recap of the key takeaways from the virtual event’s engaging sessions and panel discussions.
Hershey Works With the Grinch for Holiday Mischief

Hershey’s Kisses has partnered with Dr. Seuss Enterprises for a holiday campaign that includes limited-edition packaging, a sweepstakes and an immersive experience.
Tanger Outlets, Elf on the Shelf Partner for Holiday Scavenger Hunt

The scavenger hunts will take place at Tanger Outlets' U.S. locations nationwide in a partnership with Lumistella's Elf on the Shelf.

A collection of news, articles and other featured content about the In-Store Experience.