In-Store Activation

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In-Store Activation

A collection of news, articles and other featured content about in-store activation.

Vibenomics

Vibenomics Closes $6.5M in Funding to Launch Additional Networks

The location-based audio out-of-home advertising and experience company's Series A2 funding supports expansion in convenience and grocery.

Mars Wrigley Brings Fun to Walmart

Mars Wrigley Confectionery ran an omnichannel campaign at Walmart this summer reminding shoppers to "Live Summer to the Funnest" amid the COVID-19 pandemic.

​​​​​​​Despite the COVID-19 pandemic and with many students facing uncertainty about in-school vs. at-home learning, back-to-school season kicked off at retail with full force in July as usual with both in-store and digital activity.

​​​​​​​A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

Sour Patch Kids NYC

The first-ever store dedicated to Mondelez International’s Sour Patch Kids had a summer opening in Manhattan.

Diageo Craftswomen Endcap

The Path to Purchase Institute shines a spotlight on one of its members, Diageo.

CVS Pharmacy and L’Oreal USA’s Essie have reintroduced an exclusive loyalty program under a new name: “All Access.”

Dan Hodges' Nov. 11 keynote address is a practical “executive summary” of trends and use cases from all channels across the industry.

Spa-inspired skincare brand Bliss recently expanded distribution to Walmart.

Walmart earlier this year became the exclusive brick-and-mortar retailer for Lola feminine care products.

Costco is once again running a September bulk-purchase incentive with Procter & Gamble, this time leveraging QR codes to add an in-store digital element to the proceedings.

The mass merchant teamed with Walt Disney Co. to roll out an exclusive collection of licensed toys, collectibles and apparel inspired by the mega media conglomerate's Star Wars: Galaxy’s Edge themed land. 

​​​​​​​Both before and during the pandemic, new products have continued to reach retail, with both in-store and digital activity catching the attention of Path to Purchase Institute editors.

Just before the COVID-19 pandemic hit the U.S., Mountain Dew introduced a mobile game exclusively at Ahold Delhaize’s Food Lion stores while activating its sponsorship of the NBA’s three-point contest during All-Star Weekend.

Get a grasp on how Best Buy's in-store strategy has evolved since it reopened its doors amid the COVID-19 pandemic.

As U.S. shoppers stockpiled toilet paper and sanitizer due to erupting COVID-19 fears, Procter & Gamble quietly continued its streak of exclusive brand launches at Walmart with the debut of All Good baby diapers.

BJ's Wholesale Club once again tied in to back-to-school cause efforts from manufacturers such as General Mills, but it was its own P-O-P materials that led the seasonal activity this year.

The Path to Purchase Institute’s annual Design of the Times competition celebrates best-in-class shopper-facing marketing & merchandising, recognizing the crucial role retail activation plays in any successful shopper marketing initiative. On Oct.

Meijer is drumming up support for back-to-school cause efforts from manufacturers Kimberly-Clark and PepsiCo/Frito-Lay aimed at supporting educators teaching in the classroom or remotely this year. 

The diffusion brand Glamsquad sells exclusively at CVS, GSQ by Glamsquad, and CoverGirl are partnering on curated beauty looks incorporating products from each brand.

Walgreens in July launched the second iteration of its “WE Teachers” back-to-school program, which offers free tools, resources, trainings and awards to educators.

​​​​​​​Talking Rain’s Sparkling Ice brand started 2020 with what was supposed to be a seven-month sampling tour. Then COVID-19 happened.

As Procter & Gamble ships more toilet paper than ever before, the manufacturer continues sourcing 100% of the pulp for Charmin from third-party-certified sustainable sources and, more broadly, continues working toward its “Ambition 2030” sustainability goals.

The grocer is spotlighting its e-commerce fulfillment services as parents, students and educators head into an unconventional back-to-school season amid the COVID-19 pandemic.

​​​​​​​The world we lived in when Boise, Idaho-based grocery giant Albertsons Cos. kicked off its evergreen Monopoly program on Feb. 5 looked very different from the one we found ourselves in on May 5, the final day of the collect-and-win game’s promotional period.

The retailer is luring in new parents by significantly lowering the purchase threshold shoppers need to meet in order to qualify for its "Every Day is Baby Day" bulk-purchase incentive. 

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