In-Store Activation

Mars Wrigley Confectionery’s Orbit gum brand brought a national The Bachelor-themed sweepstakes to Walgreens stores for the second straight winter.

Mead Johnson’s Enfamil is elevating the physical and digital presence of its infant formulas at Walmart with custom P-O-P materials that depict a QR code linking to a complementary brand showcase.

Merchandising has become even more important in driving candy sales as consumers shift their shopping patterns and retailers rely more heavily on self-checkouts.

Mars Wrigley Confectionery is leveraging its official sponsorship of the National Football League’s Super Bowl LV to stage a national promotion, with account-specific support at Walmart and Amazon.

Albertsons Companies chains collaborated with NFL sponsor PepsiCo/Frito-Lay on a weekly sweepstakes ahead of Super Bowl LV.

​​​​​​​Rite Aid got busy in 2020 bringing new and trending ideas to the forefront across purchase channels.

Bob Evans Farms undertook its first-ever integrated shopper marketing campaign to spotlight dinner sides for the holidays.

Procter & Gamble and Publix recently ran their annual Torch Icon campaign that raises money for the Special Olympics and its local athletes.

Wrapping up a tumultuous year, Institute editors look back at notable holiday displays spotted across various chains from manufacturers including Hormel Foods, Nestle Waters and PepsiCo/Frito-Lay.

Albertsons Cos. stores in the Northwest reprised an annual “Shop and Score” program and sweeps leveraging an official partnership with the Seattle Seahawks and incorporating CPG partners.

General Mills’ Cheerios partnered with Walmart last spring to run a cause campaign benefitting military families and veterans within the retailer’s communities by raising funds for nonprofit Operation Homefront.

Unilever last month launched an exclusive bath and body collection at Walmart inspired by consumer stories about reclaiming one’s “happy place” in the uncertain times brought on by the COVID-19 pandemic.

After more than a month of promotional buildup, Walgreens in mid-November launched myWalgreens, uniting the loyalty program’s debut with the rollout of a 30-minute “Pickup” service and an update to the retailer’s mobile application.

Walmart is enjoying an exclusive launch window for Dollar Shave Club’s retail debut.

Ahold Delhaize’s Giant Co. (formerly Giant Food Stores) has taken a hyperlocal approach to its smaller, urban store format, Giant Heirloom Market.

The goal of the partnership is to quantify the direct sales impact of exposure to the ads while offering advertisers SKU-level granularity for both pre-campaign feasibility and post-campaign analysis.

​​​​​​​You surely aren’t going to find “International Talk Like a Pirate Day” on the promotional calendar of any retailer, and probably not “National Popcorn Day” nor “World Vegan Day” either. Yet brands and retailers are leveraging these micro-holidays in stores and beyond.

The Coca-Cola Co. has teamed with Speedway for a pair of holiday sweepstakes that tie product purchases to donations to Children’s Miracle Network Hospitals.

Albertsons Cos. is staging a continuity program at select chains awarding shoppers with stickers redeemable for cookware inspired by Fox Broadcasting Co.’s reality TV cooking show franchise <i>MasterChef.</i>

The Path to Purchase Institute shines a spotlight on a U.S. subsidiary of Bonduelle, a French-based, family-owned company.

Procter & Gamble brought a four-week “holiday rebate” program to Walgreens in November that promises a $10 store gift card with purchase of four qualifying products from some of the manufacturer’s personal care brands.

The revival of sampling at Whole Foods Market indicates a tentative return to relative normalcy as retailers and brands find creative solutions to adapt to pandemic-related safety concerns.

Expanding its retail footprint, Drew Barrymore’s Flower Beauty cosmetics brand launched across more than 3,000 CVS Pharmacy stores and cvs.com on Oct. 22.