CVS Pharmacy is growing its footing in an emerging category with the recent launch of its first men's grooming private label, Goodline Grooming Co.
Available in stores and online, Goodline Grooming Co.
Walmart tied in to Universal Picture’s Feb. 23 home video release of DreamWorks Animation’s "The Croods: A New Age" by stocking an exclusive film bundle containing a branded water bottle and 35-piece puzzle.
The Path to Purchase Institute speaks with Raouf Moussa, Vice President of Sales & Trade Marketing at King’s Hawaiian, to get the details on an innovative omnichannel shopper marketing campaign that the brand is launching on May 1.
More than 100 brand and retailer executives are represented in this year’s list of noteworthy merchandising professionals who are developing in-store solutions that stand up to the challenges of today’s dynamic retail environment.
Debbie Brooks’ career at Brown-Forman Corp. started 34 years ago in an unlikely place: the mailroom. It was an entry-level position that allowed her to get to know the company, the people and various departments.
The first 10 years of Maureen Sticco’s career were spent on the agency side working on iconic brands like Maxwell House coffee, Lever 2000 soap and Jell-O. She took the leap to the client side as the Best Foods Baking Co. consumer promotion manager.
Late January and February each year is the time for National Football League sponsors such as PepsiCo/Frito-Lay to command attention at retail with spectacular displays. Other NFL sponsors and many other CPG brands activate as well, trying to become part of consumer game-watching parties.
H-E-B Plus stores range in size from 120,000 to 180,000 square feet and devote about one-fourth of their space to non-grocery categories. Stores carry a full assortment of grocery and health & beauty items, as well as roughly 40,000 additional SKUs of general merchandise.
Jennifer Wagner has been with The Home Depot for nine years. Before moving to the in-store environment, she was working in store operations, where she was a co-captain for the retailer’s annual Operations Product Walk experience.
Here's your chance to go behind the scenes on in-store marketing with insights and insider advice on the nation's leading retailers. Profiles include exclusive photos and informed observations on key initiatives, noteworthy merchandising, national brand presence and more.
Meghan Means’ career started in sports marketing, in both the professional and collegiate spaces. Then she moved to the agency world with GMR Marketing and had Molson Coors as her client for six years.
Kroger’s Fred Meyer chain has been gradually updating its electronics department with interactive in-line displays that employ tablets to communicate brand- and product-specific content, as well as track engagement and conversion even after shoppers leave the store.