In-Store Activation

​​​​​​​Retailers, often with the help of brand partners, are increasing the use of technology to enhance the in-store experience. Here are some technologies that have caught the eyes of our editors.

Jones Soda is keeping consumers engaged with another round of product labels that turn into short videos with the help of augmented reality.

Dick’s Sporting Goods has partnered with plant-based wellness company PlantFuel Life to offer its products at the retailer’s experiential retail stores in June.

Our Future Forward conference kicked off with an immersive Retail Store Tour exploring an AT&T flagship, the largest Starbucks in the world, a rebranded Victoria Secret, a small-format grocery store and an experiential Lululemon.

The luxury retailer has launched its second iteration of the LOEWE x Paula's Ibiza pop-up exclusively at its Beverly Hills store to spotlight the latest capsule collection and offer unique experiences like a nail art station.

The retail giant has installed an automated machine in select stores that uses artificial intelligence and 3D technology to offer fingernail painting in 10 minutes.

Best Buy is breaking into new territory again while keeping its eye on high-tech products in the health and wellness, skincare, outdoor living and electronic transportation categories.

Pearl Media, in partnership with Seaport Capital, has acquired Lure Outdoor, making it a top street-level out-of-home (OOH) media company in the U.S.

Better Natured will debut its hair color line at its first brick-and-mortar locations in the U.S. when it joins the roster of curated brands sold at the department store’s dedicated in-store beauty shops.

Kroger recently launched an assortment of reusable products in select U.S. stores via its partnership with circular packaging firm Loop, marking an important expansion in the retailer's larger sustainability efforts.

Digital engagement for the c-store space is not just about getting customers onto the lot, but also getting them into the store and influencing their purchases once they’re there, according to Convenience Store News.

Both Chicago natives, rock band Wilco and the convenience retailer have teamed up to offer a curated collection of products and an in-store “takeover” of one Foxtrot location in the city.

HerbNJoy's new curated retail space in Beverly Hills, California, includes an interactive digital wall, elevated interior design and a concierge front desk.

The marketplace spans 80,000 screens across the U.S. and multiple touchpoints in and near the store, including cooler case doors, checkout screens, kiosks, EV charging stations and gas pump screens.

Here is a sampling of in-store and online sports marketing activity, including a few examples beyond football and the Olympics.

SellCheck announces the winners of its Best of SellCheck Awards, which honors clients with the best physical and digital brand executions.

Safely, a cleaning brand cofounded by Kris Jenner and Emma Grede, has rolled out to 1,700 Walmart stores in the brand’s second physical retail venture. 

​​​​​​​Fi, a producer of smart dog collars that has made its mark through direct-to-consumer sales, has expanded into retail through a partnership with PetSmart.

Learn how three BevAlc brands tapped into the power of human connection in-store via new concepts that champion their spirits while engaging shoppers.

​​​​​​​Looking to further deepen your connection with consumers? Take inspiration from these CPG and DTC brands that came to life via physical spaces and pop-ups designed to engage shoppers and build a brand fan base.

We provide a glimpse at how some retailers and brands activated during the holiday season, online and in stores.

The grocery giant is deploying AI-enabled predictive ordering and inventory solutions from Afresh Technologies to reduce waste and offer shoppers the freshest product.

The first Lowe's + Petco shop is slated to open at a Lowe's in Texas in early February, with plans to expand the concept to 14 more locations by March.

Wilson Sporting Goods invited athletes to the grand opening of its first flagship store in New York City.