Target has been stoking excitement for licensed toys and collectibles through a periodic “Geek-Out” program that celebrates fandom and creates an aura of exclusivity around the products to drive demand.
Brand marketers aren’t letting up on their in-store retail efforts in the beverage alcohol category, but they are evolving and expanding with more digital experiences to help tell their stories and engage shoppers.
Drugstore beauty is known for its affordability and access to mass brands, but in recent years the channel has veered into the prestige and indie beauty territory with elevated merchandising, marketing and expanded assortments.
Check out Path to Purchase IQ sister brand Retail Leader's three-minute video featuring battery-powered, in-store displays seen at last month's retailX conference in Chicago, as part of the brand's Retail Leader Trend Talk series.
Path to Purchase IQ stole a few minutes from Michaels director of content and experience, Jen Harness, and Daniel Yaffe, co-founder and COO of AnyRoad, to talk about using experience to drive more meaningful data and insights.
Beating the heat, preventing sunburn, barbequing and the Summer Olympics (every four years) are omnipresent messages at retail for the manufacturers and retailers of summer-related products. This year was no different.