In-Store Activation

Walmart tied in to the Aug. 20 theatrical and streaming release of Paramount Pictures’ "Paw Patrol: The Movie" with an exclusive virtual event created by PXL.

Monster Beverage’s Monster Energy is running a series of account-specific overlays to a national promotion that rewards gamers.

Target has been stoking excitement for licensed toys and collectibles through a periodic “Geek-Out” program that celebrates fandom and creates an aura of exclusivity around the products to drive demand.

Brand marketers aren’t letting up on their in-store retail efforts in the beverage alcohol category, but they are evolving and expanding with more digital experiences to help tell their stories and engage shoppers.

Walmart has become the exclusive retailer for several direct-to-consumer cosmetics brands with huge social media followings.

Walgreens tied in to October's designation as Eczema Awareness Month by running a bulk-purchase incentive and distributing product samples from L'Oreal's CeraVe, Vichy and La Roche-Posay.

Sam’s Club received an exclusive launch window for B&G Foods’ Twix "Shakers Seasoning Blend."

L’Oreal USA’s Garnier launched a new scalp-focused hair care line in October exclusively at Walmart.

Procter & Gamble's Old Spice is using Snapchat codes from social media company Snap to give shoppers an augmented reality experience within store aisles.

Campbell Soup Co.’s Campbell Snacks division has become an official partner of the Pac-12 collegiate athletic conference.

​​​​​​​After 108 years in business, Wilson Sporting Goods opened its first brick-and-mortar store in July 2021.

Drugstore beauty is known for its affordability and access to mass brands, but in recent years the channel has veered into the prestige and indie beauty territory with elevated merchandising, marketing and expanded assortments.

PepsiCo’s Mountain Dew is tying in to apple-picking season by launching a new “Thrashed Apple” flavor exclusively at Kroger.

Walmart has become the exclusive retail partner of Bubble, a gender-neutral, direct-to-consumer skincare brand focused on the needs of teens and young adults.

DJ Khaled, a Grammy-winning artist and producer, is introducing his new CBD-infused skincare brand to Chicagoans and tourists through a pop-up experience.

Category leader Avocados from Mexico upped its football season activation by launching two national programs aimed at leveraging CPG partners, driving traffic to stores and engaging shoppers.

Walmart received an exclusive launch window for a collection of Bic Ez Reach lighters designed by celebrities Snoop Dogg and Martha Stewart as part of the brand’s “Pass It” campaign.

The PodDrop platform creates a digital trail for every sample and integrates shoppers’ in-store experiences with their unique data.

Check out Path to Purchase IQ sister brand Retail Leader's three-minute video featuring battery-powered, in-store displays seen at last month's retailX conference in Chicago, as part of the brand's Retail Leader Trend Talk series.

Path to Purchase IQ stole a few minutes from Michaels director of content and experience, Jen Harness, and Daniel Yaffe, co-founder and COO of AnyRoad, to talk about using experience to drive more meaningful data and insights.

​​​​​​​Beating the heat, preventing sunburn, barbequing and the Summer Olympics (every four years) are omnipresent messages at retail for the manufacturers and retailers of summer-related products. This year was no different.

Target recently ran ads on in-store "Help Center" kiosk screens to elevate a product it doesn't even sell: Walt Disney Co.'s video-on-demand streaming service.

Kraft Heinz’s Lunchables is taking over the FAO Schwarz flagship at New York’s iconic Rockefeller Center and launching limited-edition building kits for the back-to-school season.

While retail continues evolving after a tumultuous 2020 that – among many things – saw a significant fall in foot traffic due to the pandemic, pop-up shop experiences are continuing to gain momentum.