Ahold Delhaize’s Stop & Shop in September began piloting “The Breadbot,” a fresh bread-making machine, at a Milford, MA-based store as the company adds more unique elements to differentiate itself from competitors and reverse dropping sales.
Also known as “The Mini Bakery,” the Breadbot mixes, forms, proofs, bakes and cools 10 loafs of artisanal bread at a time. The breads come in a variety of flavors including white, wheat, whole wheat, nine grain, sourdough and honey oat. However, availability varies based on demand. Bread is baked and sold fresh each day, excluding the need for the artificial preservatives.
To operate, shoppers choose how they would like their bread using the touch screen on the machine. They can choose to have an unsliced, hot loaf which they can take home after baking in a provided paper bag; they can select a sliceable loaf and use the new self-slicer machine located adjacent to the Breadbot; or they can simply pick up a pre-sliced, pre-packaged loaf from the shelf next to the machines for $3.99.