Behavioral Economics is causing a buzz, especially in marketing. Doesn’t every brand want to know how they can influence consumer behavior? In this paper, HelloWorld shares the basics of behavioral economics, gives you a few tools, and shows the impact the theories can have on your campaigns.
They matter because shoppers remember them! According to original research, of those who recall seeing an in-store display on their last major grocery shopping trip, 62 percent can recall the type of product, and more than half can remember the brand.