Behavioral Economics is causing a buzz, especially in marketing. Doesn’t every brand want to know how they can influence consumer behavior? In this paper, HelloWorld shares the basics of behavioral economics, gives you a few tools, and shows the impact the theories can have on your campaigns.
They matter because shoppers remember them! According to original research, of those who recall seeing an in-store display on their last major grocery shopping trip, 62 percent can recall the type of product, and more than half can remember the brand.
A comparison chart of top vendors helping consumer goods companies develop the systems, tools, processes, assets and best practices they need to excel in the e-commerce arena.
This elite group of more than 175 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.
Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.
