Southeastern Grocers gave its SE Grocers private label a fresh push in February and March by offering a money back guarantee on the brand.
Gondolas arranged around store perimeters, rack signs and ceiling signs used a "Better is here" message to communicate the offer and proclaim that SE Grocers had replaced the banner-specific Winn-Dixie, Bi-Lo and Southern Home brands. Circular features, email ads and Facebook updates supported the campaign.
The private label consolidation was completed in July 2017, which was the last time the grocer ran a coordinated marketing effort for its private labels.
See the "Private Label" section of Southeastern Grocer's profile for more on the retailer's strategy.