News and information about the tools and technologies that consumer product marketers are using to influence shoppers and drive sales throughout the path to purchase.

Solutions & Innovations

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  • Solutions & Innovations: Can Apps ‘Fundamentally Change’ Shopping?

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
    p2pi
  • P2P Toolkit (December 2021)

    ​​​​​​​A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
    p2p toolkit p2piq
  • P2P Toolkit (November 2021)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
    graphical user interface, application, website
  • P2P Toolkit (October 2021)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase, with a spotlight on the Internet of Things.
    a woman standing in front of a window
  • P2P Toolkit (September 2021)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
    logo, company name
  • P2P Toolkit (June/July 2021)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
    a bunch of different foods
  • P2P Toolkit (May 2021)

    ​​​​​​​A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
    a bag of luggage sitting on top of a suitcase
  • P2P Toolkit (March/April 2021)

    ​​​​​​​A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
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  • a person holding a sign
  • P2P Toolkit (December 2020)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
    a person with a bicycle in front of a building
  • P2P Toolkit (November 2020)

    ​​​​​​​A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
  • P2P Toolkit (October 2020)

    ​​​​​​​A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
  • Last Day for P2PX On-Demand is Dec. 10

    The Path to Purchase Institute has brought learning, solutions sourcing and networking to the digital realm. All content will be available to new and existing registrants through Dec. 10.
  • P2P Toolkit (September 2020)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
  • Reimagined P2PX Brings the Learning Home

    Path to Purchase Expo has been completely reimagined as a digital event to unlock the Path to Purchase Institute’s newest capabilities while meeting the evolving needs of today’s marketing professionals.
  • P2P Toolkit (August 2020)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
  • P2P Toolkit (July 2020)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
  • P2P Toolkit (June 2020)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
  • P2P Toolkit (May 2020)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
  • Standout Small Brands 2020

    ​​​​​​​A look at 20 brands rising up the ranks as category challengers and shopper favorites.
  • Vibenomics Raises More Cash, Adds Kwik Trip as Client

    The Series A funding is for fueling expanded product development within convenience stores and grocery retailers.
    Vibenomics
  • P2P Toolkit (April 2020)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
  • Pandemic Prompts Cappasity to Offer Retailers Free Services

    Due to the spread of the novel coronavirus, Cappasity will provide large retailers with free access to its immersive technologies for efficient online sales.
  • A New Way to Build Brands

    Searching for growth, CPG companies are increasingly relying on venture capital arms and incubator groups to find the Next Big Thing.

News and information about the tools and technologies that consumer product marketers are using to influence shoppers and drive sales throughout the path to purchase.