News and information about the tools and technologies that consumer product marketers are using to influence shoppers and drive sales throughout the path to purchase.

Solutions & Innovations

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  • Solutions & Innovations: Can Apps ‘Fundamentally Change’ Shopping?

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
    p2pi
  • P2P Toolkit (December 2021)

    ​​​​​​​A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
    p2p toolkit p2piq
  • P2P Toolkit (November 2021)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
    graphical user interface, application, website
  • P2P Toolkit (October 2021)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase, with a spotlight on the Internet of Things.
    a woman standing in front of a window
  • P2P Toolkit (September 2021)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
    logo, company name
  • P2P Toolkit (June/July 2021)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
    a bunch of different foods
  • P2P Toolkit (May 2021)

    ​​​​​​​A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
    a bag of luggage sitting on top of a suitcase
  • P2P Toolkit (March/April 2021)

    ​​​​​​​A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
    person,indoor,sitting,table,child,young,laptop,looking,little,woman,small,girl,boy,using,computer,food,holding,baby,dog,man,bed,playing
  • a person holding a sign
  • P2P Toolkit (December 2020)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
    a person with a bicycle in front of a building
  • P2P Toolkit (November 2020)

    ​​​​​​​A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
  • P2P Toolkit (October 2020)

    ​​​​​​​A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

News and information about the tools and technologies that consumer product marketers are using to influence shoppers and drive sales throughout the path to purchase.