Solution Provider News: May 2017
Orora Visual Launches in North America
Orora Visual, a subsidiary of Melbourne, Australia-based Orora Limited, has launched in North America. The company was created following the acquisitions of IntegraColor (Dallas), The Register Print Group (Clifton, New Jersey), Graphic Tech (Los Angeles) and The Garvey Group (Chicago and Los Angeles) over the past year. The business will operate an integrated service model delivering customized solutions for campaign design; consumer engagement; print, digital and mobile solutions production; data analytics/store profiling and logistics. Former IntegraColor owner Larry C. King will lead the company.
MaxPoint Partners With InfoScout
MaxPoint, Raleigh, North Carolina, is teaming up with San Francisco-based InfoScout. The partnership utilizes privacy-friendly location and basket-level data from InfoScout’s panel of shoppers and MaxPoint proprietary data to model audiences with a high propensity to buy. The companies also can use the dataset to enrich clients’ customer lists with product loyalty and retailer preferences. “Now we can also assess sales impact at the shopper level – with insights on where a brand’s loyalists shop and which other brands are in their baskets,” MaxPoint senior vice president of analytics Sean Murphy said in a media release.
World Kitchen Names Integer Group Digital AOR
Rosemont, Illinois-based World Kitchen appointed The Integer Group, Denver, as its digital agency of record following a formal review. Integer primarily will oversee all digital strategy and campaign development, social media activity and content development, SEO, and media planning and buying. The agency will first focus on the relaunch of the Revere brand.
Field Agent Debuts On-Demand Search Engine
Fayetteville, Arkansas-based Field Agent unveiled Jicco, a search engine designed to provide businesses with instant answers about store-level promotion, pricing, on-shelf availability, shopper sentiment and other retail-related questions. The mobile solutions firm obtains responses from its crowdsourcing network. After an initial beta testing phase, Jicco rolled out nationally in April at GoJicco.com.
Women’s Marketing Is AOR For Mommy’s Bliss
Westport, Connecticut-based Women’s Marketing was named the agency of record for Mommy’s Bliss, a Richmond, California-based company that offers digestive health products. As the brand prepares for new product launches this year, Women’s Marketing will lead its advertising, which is anchored in digital marketing inclusive of video, custom content integrations, search, programmatic and social. “[Women’s Marketing’s] comprehensive services support our goals well, from upfront strategy and insights to advanced performance analytics,” Mommy’s Bliss director of marketing Stephanie O’Brien said in a media release.