RangeMe Grows Product Sourcing Capabilities
Online product discovery platform RangeMe is partnering with multiple certification providers in an industry-wide initiative to help retail buyers find higher quality products and bring greater transparency to the shelf RangeMe says retailers are eager to meet the demands of label-conscious consumers by sourcing products that validate their claims and create a more tailored assortment for customers. In support, RangeMe will work with the certification providers to give their efforts greater visibility and promote better understanding across the nearly 200,000 suppliers on its platform about the need to carry the certifications.
Many retailers have invested heavily in sourcing products that match their core values to not only provide a unique assortment, but also to differentiate their offerings from the competition. Retailers use RangeMe to source brands with specific certifications, such as sustainable practices and supplier diversity, because they believe these brands will meet their quality and consumer standards, according to the solution provider.