The Mars Agency Receives Equity to Spur Growth
The Mars Agency, a Southfield, MI-based global commerce marketing organization, is receiving a substantial equity investment from Denver-based middle market private equity firm Mountaingate Capital. With a growing team of more than 500 employees spread across three continents, The Mars Agency is partnering with Mountaingate to accelerate growth organically as well as through selective strategic acquisitions to better serve its clients. The agency will continue to operate independently with the same level of agility and client-centricity. This new equity funding will allow Mars to build out capabilities, strengthen its offering and further the development of its proprietary commerce technology platform, Marilyn.
Cannabis Retailer Deploys Kiosks from Frank Mayer
Consume Cannabis Company, a cannabis retailer that operates seven dispensaries throughout Illinois and Michigan, partnered with kiosk designer and manufacturer Frank Mayer and Associates, Grafton, Wisconsin, to produce self-service kiosks for the retailer’s many locations.
The kiosks allow customers to browse the store menu and place orders while learning more about available products. Consume Cannabis says it has saved on costs and improved the customer experience since implementation, with return shoppers appreciating the faster transaction time.
NielsenIQ Acquires Label Insight
NielsenIQ has acquired Chicago-based Label Insight, a source of product attribute data and the largest product metadata platform globally. The acquisition brings best-in-class product attribute data to NielsenIQ that covers roughly 99% of all online consumer queries across more than 80% of U.S. food, pet and personal care products. With a database of more than 200,000 product nutrients, 400,000 product ingredients, and 9 million product attributes, Label Insight’s platform enables brands and retailers to help shoppers find the products that meet their individual health, wellness, and lifestyle needs.
Epsilon, Publicis Sapient, Adobe Work on Personalized Customer Experiences
Fueled by the power of 250 million privacy-protected consumer IDs, Epsilon and Publicis Sapient expanded Publicis Groupe’s longstanding relationship with Adobe to help enterprise brands deliver one-to-one personalization at scale. Epsilon’s Core ID, an accurate, stable and scalable identity solution, is now integrated with Adobe Experience Platform through Epsilon’s CDP Essentials, its latest offering to augment customer data platforms.
Using the Real-time Customer Profiles that are available in the Adobe Experience Platform, enterprise brands can now enhance their first-party data with Epsilon’s Core ID to create more robust customer profiles, with Epsilon becoming one of Adobe’s key strategic partners.
Mars Taps Microsoft for Digital Transformation Work
Product manufacturer Mars, Inc. is accelerating its digital transformation by leveraging the Microsoft Azure platform to optimize operational speed and intelligent manufacturing supply chains. The companies are working together to integrate transparent and responsible data, artificial intelligence and digital technologies into Mars’ global portfolio of confectionery, petcare, pet services and food businesses.
The work positions Mars to further embrace market-leading digital technologies and capabilities, intelligent manufacturing and personalized customer engagement, and improved digital skills training for its employees.
Quotient Aids Advertising Around Vaccine Locations
Digital media and promotions technology company Quotient launched a vaccination dashboard. Ad buyers can use this tool to monitor shifts in foot traffic and identify opportunities to reach consumers at COVID-19 vaccination distribution locations, including grocery stores, pharmacies and doctors’ offices across the U.S.
According to CDC recommendations, vaccination distribution locations should hold patients for 15 minutes after receiving the vaccine. Quotient claims this waiting period creates an opportunity for advertisers and retailers to engage with consumers during a time of high purchase intent, while the dashboard provides insight into consumer movement in and around specific vaccination locations.