Solution Provider News: December 2021

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Aki and ReserveBar Form Retail Media Partnership

Digital marketing company Aki Technologies and ReserveBar, a tech platform in the luxury and premium spirits space, have joined forces to help brands deliver dynamically personalized digital advertisements to targeted spirits buyers. The collaboration marks Aki’s first partnership focused solely on premium spirits as it continues broadening its retail solutions.

ReserveBar’s unique first-party analytics inform each advertisement’s personalized elements, including on-site data, transaction data and shopper preferences. The promotions are designed to run in moments when the brand message will be most relevant to the shopper’s current mindset and need, such as when holiday shopping for a premium gift.

Breaktime Media Fastbreak

Breaktime Media Debuts Fast Break

To meet customer demand for a quicker and more simplified offering, Boston-based Breaktime Media launched a product called Fast Break.

The digital content solution can be live in as little as 72 hours and still includes product personalization, e-commerce and in-store conversion, as well as guaranteed results, according to the company. Fast Break campaigns can be activated nationally or support shopper marketing efforts at individual retailers.

The Stable and Retail Firm

The Stable Acquires Walmart Agency

The Stable, a commerce agency that supports brand launches online and in stores, has acquired Arkansas-based agency The Retail Firm. The firm was founded in 2018 by Josh Breeden. Chad Goss and Kevin Head later joined as partners. It provides sales support, supply chain services, data analytics and category insights to national brands, including celeb-backed Hello Bello, consumer electronics brand Oculus and private-label suppliers at Walmart and Sam’s Club. 

The Stable, known for introducing brands, such as digitally native Function of Beauty, Ring and Cora, into major retailers, has spent this year growing its omnichannel service offerings and support for brands across all channels of commerce. 

The combined company will now employ approximately 300 people with offices in Minneapolis, Seattle and Bentonville, Arkansas. The Stable hopes this merger will strengthen its existing Walmart division by bringing together retail sales, operations, digital, creative, technology, data and its patented AdTech platform Hyphen all in one place.

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Bolt Nabs Tipser

Bolt, a checkout and shopper network company, has acquired Tipser, a Swedish-based tech company enabling commerce across digital touchpoints, to advance their shared vision of enabling shoppers to check out immediately at the point of discovery.

Tipser has spent the past 10 years building its embedded commerce technology enabling consumers to purchase products natively across touchpoints, including an online publication, mobile marketplace, price comparison site, social media platform or search engine.

Bolt says it will leverage Tipser’s turnkey publisher marketplaces, touchless merchant integrations and headless implementation capabilities to enhance Bolt’s new “Remote Checkout” solution. By combining Tipser’s tech with Bolt’s SSO Commerce and its network of shoppers, Remote Checkout offers publishers the ability to monetize traffic on-site and build direct relationships with their visitors and turn anonymous visitors into logged-in account holders. All this is done while offering consumers an instant one-click checkout instead of redirecting them to another site.

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Volta Launches Media Network

Volta Inc. unveiled Volta Media Network, offering advertisers a digital, location-based network that engages consumers where they shop.

Volta operates a nationwide network of electric vehicle (EV) chargers that incorporate digital displays. Volta installs these location-based media stations in high-traffic retail locations, like Albertsons Cos. and Whole Foods Market stores, and partners with advertisers to sponsor the service.

Volta Media Network offers a dynamic platform for brands to engage potential shoppers and influence behavior right before they walk into a store or other commercial property to make a purchase.