Social Media

Press enter to search
Close search
Open Menu

Social Media

A collection of news, articles and other featured content about Social Media.

Target Stocks Exclusive Kraft Heinz Game

The mass merchant is exclusively carrying a "Variety Game Pack" developed by game publisher Big G Creative in partnership with Kraft Heinz targeting families that continue to spend more time at home. 

Singer/Actress Jana Kramer to Speak, Perform at P2PX

Singer/Actress Jana Kramer to Appear at P2PX

Country music singer and actress Jana Kramer will share insights for developing partnerships with brands and influencers next month at the Path to Purchase Digital Expo.

Tata Consumer Products' Eight O'Clock Coffee teamed with influencer marketing company Ripple Street for a program encouraging ShopRite shoppers to "be your own barista” at home during the COVID-19 pandemic.

​​​​​​​Bazaarvoice offers new actionable insights are designed to help brands focus their user-generated content strategy and resources to win at retail.

Lowe's teamed with multiple designers during this year's unconventional New York Fashion Week to spotlight chic and affordable home decor and furnishings available at the home improvement chain.

Valvoline

The Path to Purchase Institute shines a spotlight on one of its members, Valvoline.

The retailer and brand are putting a digital spin on their annual cause effort soliciting hair donations for children suffering from medical hair loss.

The manufacturer enlisted Ripple Street to host some 256 beach-themed parties at consumer homes to drive trial of new Sour Patch Kids "Heads" and Swedish Fish "Tails" at Target. 

The mass merchant is shining a spotlight on a new, exclusive cosmetics collection from TPG Growth's e.l.f. with in-store displays that advance the brand's initiative to improve assortment presentation and navigation at shelf.

PetSmart recently dropped an augmented reality Snapchat lens spotlighting the Thrive private label for reptiles it rolled out last year.

Bar-S Foods’ Zatarain’s Andouille and Cajun smoked sausage is hitting the shelves at more than 2,000 Kroger stores in July and August.

Wonderful Pistachios

The Path to Purchase Institute shines a spotlight on one of its members, The Wonderful Co.

Lowe’s has enlisted four DIY-focused influencers to share ideas for Father’s Day.

Dollar General is kicking off summer marketing by spotlighting a bevvy of exclusive SKUs from major CPG brands.

Procter & Gamble’s Gillette has launched a line of facial grooming products branded King C. Gillette that is exclusive to Walgreens. The products are also sold directly to consumers, individually and via subscription, on the brand’s website.

​​​​​​​Scholl’s Wellness Co. and its #WeStandWithYou campaign honored healthcare workers, first responders, delivery people and warehouse crews during the COVID-19 crisis.

The exclusive cereal is themed after the Washington Capitals' Alex Ovechkin and leverages Snapchat Lens Studio for an interactive game.

PepsiCo’s Mountain Dew gave Walmart an exclusive “Dewnited States Collection” augmented reality experience this summer, continuing a year of heavy focus on the key retail partner that has also included in-game incentives and in-store gaming opportunities.

Petco for the first time is stocking shoes for humans as part of a cause-driven brand partnership with Skechers' Bobs from Skechers brand.

Aldi teamed with Alex's Lemonade Stand Foundation to run a "Pay Your Quarter Forward" campaign this month encouraging shoppers to donate to the cancer-fighting nonprofit in stores and online.

Costco staged a promotion with Procter & Gamble dangling a free $25 Costco cash card rebate with purchase of $100 worth of product from eligible brands.

Target is shining a spotlight on its first tween-focused lifestyle brand, More Than Magic, as back-to-school season kicks into gear.

Petco went out of its way to participate in June Pride Month proceedings this year as inclusivity increasingly becomes a bigger part of brands’ and retailers’ marketing strategies.

This year’s Prime Day sales surpassed Amazon's 2018 Black Friday and Cyber Monday sales combined. The retailer also boosted loyalty during the massive two-day event.

Show More