A collection of news, articles and other featured content about Social Media.

Social Media

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  • 7-Eleven Gears Up for Football With ‘Superfan Influencers'

    7-Eleven is recruiting social media-savvy customers and aspiring influencers to help promote football game-day essentials with the help from three already established influencers in the sports world.
    Erin Andrews standing next to a football ball
  • TikTok, Shopify Pilot Simplified In-App Shopping

    For the first time, Shopify merchants with a TikTok For Business account will be able to add a shopping tab to their TikTok profiles and sync their product catalogs to create a mini storefront that links directly to their online store for checkout.
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  • Lagunitas Throws House Parties for IPA Day

    To celebrate national IPA Day on Aug. 5, Heineken’s Lagunitas Brewing Company tapped Tarrytown, NY-based influencer marketing company Ripple Street to recruit consumer influencers to host beer-tasting house parties.
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  • Micro-Influencer Network Launches in U.S. to Promote ‘Real’ Beauty

    “Community x SEEN” aims to help diverse beauty enthusiasts and brands stay connected and up to date on emerging trends, while building an authentic army of brand advocates.
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  • Takumi Acquires Media Buying Agency Unieed

    Amid its expansion into the U.S. market, influencer marketing and branding platform Takumi in July acquired Unieed, a content and strategic media-buying agency that specializes in content-driven campaigns.
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  • Ibotta & MGM Partner for 'The Addams Family 2' Halloween Shopping Event

    The mobile rewards platform has teamed with the entertainment studio on a program designed to offer consumers savings and generate incremental sales for retailers.
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  • CVS Endorses Natural Energy Drink Brand

    CVS recently added natural energy drink and supplement brand X2 to its in-store and online assortment, drumming up support for the pro-athlete-backed brand’s arrival with account-specific marketing materials emphasizing the partners’ shared values.
    a man holding a bottle
  • Walmart Aids Degree Max Recovery Launch

    Walmart is propping up Degree’s newly launched Maximum Recovery body care products.
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  • DTC Brands Bring Sexual Health to Walmart

    Healthcare technology company Ro’s direct-to-consumer men’s health brand Roman made its retail debut at Walmart on May 1, part of the mass merchant’s overall effort to expand its sexual health offerings.
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  • Walmart Takes Wellness on Tour

    Walmart has taken its wellness outreach on the road, touring store parking lots with support from GlaxoSmithKline, Clorox Co. and Kimberly-Clark.
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  • Doritos Spins the Wheel at Walmart

    PepsiCo/Frito-Lay’s Doritos has reintroduced a spicy wager at Walmart, bringing its “Roulette” chip bags out of retirement exclusively at the retailer.
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  • Albertsons Celebrates All Moms

    The retailer took its recurrent, seasonal incentive program with American Greetings up a notch at some chains in advance of Mother’s Day, adding more digital support and a new CPG partner to provide a sweet incentive.
    a person holding a sign

A collection of news, articles and other featured content about Social Media.