Procter & Gamble’s Gillette has launched a line of facial grooming products branded King C. Gillette that is exclusive to Walgreens. The products are also sold directly to consumers, individually and via subscription, on the brand’s website.
Scholl’s Wellness Co. and its #WeStandWithYou campaign honored healthcare workers, first responders, delivery people and warehouse crews during the COVID-19 crisis.
Though Influencer Marketing is hardly new, marketers continue to rely heavily on surface-level, publicly available metrics like follower count and engagement rate.
