Social Media

Walgreens Welcomes King C. Gillette Exclusive

Procter & Gamble’s Gillette has launched a line of facial grooming products branded King C. Gillette that is exclusive to Walgreens. The products are also sold directly to consumers, individually and via subscription, on the brand’s website.

Matchmaker, Matchmaker: How Data & Technology Enable Better Influencer Selection

Though Influencer Marketing is hardly new, marketers continue to rely heavily on surface-level, publicly available metrics like follower count and engagement rate.

Social Performance Marketing and the Relevance of Influencers on Paid Social Strategies

Social media marketing spend has skyrocketed—up 43 percent year-over-year to reach a remarkable $26.6 billion in 2018.

Giant-Landover Adds AR to New NHL Cereal

The exclusive cereal is themed after the Washington Capitals' Alex Ovechkin and leverages Snapchat Lens Studio for an interactive game.

Mountain Dew Fuels Walmart Trips with Games

PepsiCo’s Mountain Dew gave Walmart an exclusive “Dewnited States Collection” augmented reality experience this summer, continuing a year of heavy focus on the key retail partner that has also included in-game incentives and in-store gaming opportunities.

Petco Sells Human Footwear from Skechers

Petco for the first time is stocking shoes for humans as part of a cause-driven brand partnership with Skechers' Bobs from Skechers brand.

Aldi Pays It Forward with Alex's Lemonade Stand

Aldi teamed with Alex's Lemonade Stand Foundation to run a "Pay Your Quarter Forward" campaign this month encouraging shoppers to donate to the cancer-fighting nonprofit in stores and online.

Target Rolls Out Tween Lifestyle Brand Ahead of BTS

Target is shining a spotlight on its first tween-focused lifestyle brand, More Than Magic, as back-to-school season kicks into gear.

Petco Brings Pride to Pets

Petco went out of its way to participate in June Pride Month proceedings this year as inclusivity increasingly becomes a bigger part of brands’ and retailers’ marketing strategies.

Prime Day Breaks Another Record

This year’s Prime Day sales surpassed Amazon's 2018 Black Friday and Cyber Monday sales combined. The retailer also boosted loyalty during the massive two-day event.

Dollar General, CPGs Run 'Spider-Man: Far From Home' Incentives

Dollar General is tying in to the buzz surrounding Columbia Pictures' July 2 theatrical release of Spider-Man: Far From Home by running a pair of purchase incentives for Kellogg Co. and PepsiCo SKUs.

P&G Rethinks Self-Care with Walmart

Procter & Gamble has launched a second personal care brand exclusively at Walmart as it carves out a distinctive space in health and wellness.

Target Touts Goodfellow & Co Grooming SKUs

Target is shining a spotlight on its new assortment of men's grooming SKUs from private label Goodfellow & Co.

Bobbi Brown Brings Wellness to Walmart's Beauty Department

With its first foray into beauty ingestibles, the mass merchant is firmly positioning the products in the beauty category by stocking the collection on a dedicated endcap display.