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A collection of news, articles and other featured content about Social Media.

Bonduelle Fresh Americas

P2PI Member Spotlight: Bonduelle Fresh Americas

The Path to Purchase Institute shines a spotlight on a U.S. subsidiary of Bonduelle, a French-based, family-owned company.

Sam’s Club is reigniting the ongoing fake celebrity feud between Ryan Reynolds and Hugh Jackman for a cause effort requesting shoppers to weigh in on whose side they’re on.

Authentic influencer content is one way Clorox Co.’s Burt’s Bees establishes trust with beauty and self-care shoppers, and the brand’s multiyear relationship with celebrity Jana Kramer provided the foundation needed to continue reaching Walmart shoppers during the COVID-19 pandemic.

Tata Consumer Products' Eight O'Clock Coffee teamed with influencer marketing company Ripple Street for a program encouraging ShopRite shoppers to "be your own barista” at home during the COVID-19 pandemic.

The mass merchant is exclusively carrying a "Variety Game Pack" developed by game publisher Big G Creative in partnership with Kraft Heinz targeting families that continue to spend more time at home. 

Singer/Actress Jana Kramer to Speak, Perform at P2PX

Country music singer and actress Jana Kramer will share insights for developing partnerships with brands and influencers next month at the Path to Purchase Digital Expo.

​​​​​​​Bazaarvoice offers new actionable insights are designed to help brands focus their user-generated content strategy and resources to win at retail.

Lowe's teamed with multiple designers during this year's unconventional New York Fashion Week to spotlight chic and affordable home decor and furnishings available at the home improvement chain.

Valvoline

The Path to Purchase Institute shines a spotlight on one of its members, Valvoline.

The retailer and brand are putting a digital spin on their annual cause effort soliciting hair donations for children suffering from medical hair loss.

The manufacturer enlisted Ripple Street to host some 256 beach-themed parties at consumer homes to drive trial of new Sour Patch Kids "Heads" and Swedish Fish "Tails" at Target. 

The mass merchant is shining a spotlight on a new, exclusive cosmetics collection from TPG Growth's e.l.f. with in-store displays that advance the brand's initiative to improve assortment presentation and navigation at shelf.

PetSmart recently dropped an augmented reality Snapchat lens spotlighting the Thrive private label for reptiles it rolled out last year.

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