Walmart tied in to Universal Picture’s Feb. 23 home video release of DreamWorks Animation’s "The Croods: A New Age" by stocking an exclusive film bundle containing a branded water bottle and 35-piece puzzle.
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Walmart hosted its second shoppable livestream event on TikTok last week, leading the charge as retailers explore the platform’s potential as a marketing and selling tool.
General Mills recently teamed up with all Ahold Delhaize USA chains to celebrate the March 7 designation of “National Cereal Day” and raise money for childhood hunger relief.
Kellogg Co. is stocking Walmart shelves with product delivering free entry to any of the qualifiers for its "Halo 5" online tournament with Esports Arena.
According to consumer data from Pitney Bowes BOXpoll, one in four respondents admit to shopping online because they are bored, and many begin their online journey on social media.
Roughly one-third of U.S. consumers use social media to discover products to buy, but that percentage rises for shoppers under 35, according to new study from digital marketing platform Bazaarvoice.
