A collection of news, articles and other featured content about Social Media.

Social Media

  • 7-Eleven Gears Up for Football With ‘Superfan Influencers'

    7-Eleven is recruiting social media-savvy customers and aspiring influencers to help promote football game-day essentials with the help from three already established influencers in the sports world.
    Erin Andrews standing next to a football ball
  • TikTok, Shopify Pilot Simplified In-App Shopping

    For the first time, Shopify merchants with a TikTok For Business account will be able to add a shopping tab to their TikTok profiles and sync their product catalogs to create a mini storefront that links directly to their online store for checkout.
    graphical user interface, application
  • Lagunitas Throws House Parties for IPA Day

    To celebrate national IPA Day on Aug. 5, Heineken’s Lagunitas Brewing Company tapped Tarrytown, NY-based influencer marketing company Ripple Street to recruit consumer influencers to host beer-tasting house parties.
  • Micro-Influencer Network Launches in U.S. to Promote ‘Real’ Beauty

    “Community x SEEN” aims to help diverse beauty enthusiasts and brands stay connected and up to date on emerging trends, while building an authentic army of brand advocates.
    a close up of a book
  • Takumi Acquires Media Buying Agency Unieed

    Amid its expansion into the U.S. market, influencer marketing and branding platform Takumi in July acquired Unieed, a content and strategic media-buying agency that specializes in content-driven campaigns.
  • Ibotta & MGM Partner for 'The Addams Family 2' Halloween Shopping Event

    The mobile rewards platform has teamed with the entertainment studio on a program designed to offer consumers savings and generate incremental sales for retailers.
    a group of stuffed animals
  • CVS Endorses Natural Energy Drink Brand

    CVS recently added natural energy drink and supplement brand X2 to its in-store and online assortment, drumming up support for the pro-athlete-backed brand’s arrival with account-specific marketing materials emphasizing the partners’ shared values.
    a man holding a bottle
  • Walmart Aids Degree Max Recovery Launch

    Walmart is propping up Degree’s newly launched Maximum Recovery body care products.
  • DTC Brands Bring Sexual Health to Walmart

    Healthcare technology company Ro’s direct-to-consumer men’s health brand Roman made its retail debut at Walmart on May 1, part of the mass merchant’s overall effort to expand its sexual health offerings.
    graphical user interface, calendar
  • Walmart Takes Wellness on Tour

    Walmart has taken its wellness outreach on the road, touring store parking lots with support from GlaxoSmithKline, Clorox Co. and Kimberly-Clark.
    graphical user interface, application, website
  • Doritos Spins the Wheel at Walmart

    PepsiCo/Frito-Lay’s Doritos has reintroduced a spicy wager at Walmart, bringing its “Roulette” chip bags out of retirement exclusively at the retailer.
    graphical user interface
  • Albertsons Celebrates All Moms

    The retailer took its recurrent, seasonal incentive program with American Greetings up a notch at some chains in advance of Mother’s Day, adding more digital support and a new CPG partner to provide a sweet incentive.
    a person holding a sign

A collection of news, articles and other featured content about Social Media.