For the first time, Shopify merchants with a TikTok For Business account will be able to add a shopping tab to their TikTok profiles and sync their product catalogs to create a mini storefront that links directly to their online store for checkout.
To celebrate national IPA Day on Aug. 5, Heineken’s Lagunitas Brewing Company tapped Tarrytown, NY-based influencer marketing company Ripple Street to recruit consumer influencers to host beer-tasting house parties.
Amid its expansion into the U.S. market, influencer marketing and branding platform Takumi in July acquired Unieed, a content and strategic media-buying agency that specializes in content-driven campaigns.
CVS recently added natural energy drink and supplement brand X2 to its in-store and online assortment, drumming up support for the pro-athlete-backed brand’s arrival with account-specific marketing materials emphasizing the partners’ shared values.
Healthcare technology company Ro’s direct-to-consumer men’s health brand Roman made its retail debut at Walmart on May 1, part of the mass merchant’s overall effort to expand its sexual health offerings.
The retailer took its recurrent, seasonal incentive program with American Greetings up a notch at some chains in advance of Mother’s Day, adding more digital support and a new CPG partner to provide a sweet incentive.