Country music singer and actress Jana Kramer will share insights for developing partnerships between brands and social influencers at the Path to Purchase Digital Expo next month.
Kramer, of One Tree Hill fame, will first make an appearance on Nov. 10 at the Path to Purchase Institute's fifth-annual Women of Excellence Awards ceremony, which recognizes outstanding brand marketers, retailers, agency executives and solution providers for their achievements in driving success for their organizations and the industry.
She will then return on the event's final day on Nov. 12 for "Creating Engaging Content in the Most Unusual Times," a unique panel discussion with executives from TPN, ViacomCBS, Hershey and Clorox. In this two-part session, Kramer and the other participants will discuss creative solutions for producing content in the midst of a pandemic, the importance of authentic relationships with shoppers (and vendors), and the impact of taking strategic approaches to seasonal businesses.
After serving the industry as a live event for the last 30 years, P2PX has been completely reimagined to leverage the Path to Purchase Institute’s new digital capabilities while meeting the evolving needs of today’s marketing professionals. Get a preview of the virtual event platform that will be used to host the show before registering at experiencep2px.com.