Shopper Marketing

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Shopper Marketing

A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.

Virtual Roundtable: Rethinking Shopper Engagement During the COVID-19 Crisis

Join a panel of experienced industry thought leaders as they examine how leading brands and retailers are confronting the current climate by addressing the immediate needs of shoppers and retailers in a lively, interactive virtual roundtable that will include audience Q&A.

COVID-19: How is the Pandemic Impacting Shopper Engagement?

Please take a moment to share your perspectives on the impact the COVID-19 pandemic is having on the ability of brands to work with retailers and engage with shoppers.

Proprietary research from the Path to Purchase Institute finds many shoppers still relying on preferred brands and retailers and looking for good prices before buying the products they need to face the COVID-19 crisis.

The historic COVID-19 crisis has the consumer packaged goods industry reprioritizing the present and bracing for a ‘new normal’

While many shopper marketing programs are being scrapped or put on hold in response to the coronavirus pandemic, Best Buy has quickly rolled out its own COVID-19-inspired promotional efforts.

Walgreens has introduced a “drive-thru shopping” service during the COVID-19 crisis.

Path to Purchase IQ looks at emerging technologies. This week: CrowdRelief’s community aid platform.

Walgreens sent emails to registered consumers on the morning of March 16 with a subject line of “Our commitment during COVID-19: Helping you stay safe, healthy & calm.”

Lowe's Coronavirus

CEO Ellison details keeping consumers and staff safe while replenishing in-demand products.

Before supermarket operations were flipped upside down due to the spread of COVID-19, regional grocer H-E-B celebrated the launch of a new book aimed at empowering young girls, "The Nuff," in a big way with an exclusive launch window.

Target is expanding a pilot program with Boar’s Head Brand to add premium deli meats, snacks, cheeses and grab-and-go options to up to 200 more stores by the end of the year.

CVS Pharmacy is in the early stages of a “full redesign” of its in-store signage guided by a governance strategy that balances brand- and CVS-driven communication in each of its more than 9,000 stores.

Procter & Gamble amplified its latest brandsaver FSI with a bulk-purchase incentive grounded in strong in-store support at BJ’s Wholesale Club.

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