Shopper Marketing

Press enter to search
Close search
Open Menu

Shopper Marketing

A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.

Walgreens Flaunts New Loyalty Program

After more than a month of promotional buildup, Walgreens in mid-November launched myWalgreens, uniting the loyalty program’s debut with the rollout of a 30-minute “Pickup” service and an update to the retailer’s mobile application.

Flattening the Funnel

I am writing this Editor’s Note just after concluding the all-new, all-virtual Path to Purchase Digital Expo. When you participate in a three-day marketing conference as both a speaker and attendee and you wear sweatpants the entire time (even when dressed in formal attire from the waist up), your thoughts can tend toward the surreal.

Experience personalization and customer engagement platform Manthan-RichRelevance is now helping Price Chopper Supermarkets drive highly personalized customer engagement. 

Procter & Gamble welcomed the holiday season in the December edition of brandSaver by putting its household essentials front and center.

Walmart is enjoying an exclusive launch window for Dollar Shave Club’s retail debut.

Sam’s Club is reigniting the ongoing fake celebrity feud between Ryan Reynolds and Hugh Jackman for a cause effort requesting shoppers to weigh in on whose side they’re on.

Authentic influencer content is one way Clorox Co.’s Burt’s Bees establishes trust with beauty and self-care shoppers, and the brand’s multiyear relationship with celebrity Jana Kramer provided the foundation needed to continue reaching Walmart shoppers during the COVID-19 pandemic.

Procter & Gamble brought a four-week “holiday rebate” program to Walgreens in November that promises a $10 store gift card with purchase of four qualifying products from some of the manufacturer’s personal care brands.

BJ’s Wholesale Club has brought back its Thanksgiving-themed, bulk-purchase incentive dangling a free Butterball turkey, this year with a few new wrinkles.

Breaktime Media

The goal of the platform is to give CPGs an upscale storytelling environment with an opportunity to personalize product solutions for shoppers in real time.

Brands find ways to stay in the sampling game as the pandemic changes the rules.

​​​​​​​Amazon’s latest brick-and-mortar format is the closest the company has come to delivering a conventional grocery-store experience for shoppers.

Expanding its retail footprint, Drew Barrymore’s Flower Beauty cosmetics brand launched across more than 3,000 CVS Pharmacy stores and cvs.com on Oct. 22.

​​​​​​​Kimberly-Clark teamed with Target this summer for a program heralding the arrival of the manufacturer’s new Pull-Ups premium, plant-based training underwear line.

Show More