Shopper Marketing

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Shopper Marketing

A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.

Walgreens' Weekly Circular Goes Digital-Only

Walgreens is suspending distribution of its Sunday print circular as of June 7 due to “consumer behavior shifts” brought on as a result of COVID-19.

Retail's 'Exclusive' Club

Need greater exposure for your brand? Give it to one key account.

Expecting shoppers to sustain pandemic-driven behavioral changes, brands and retailers are building up their e-commerce strategies.

Procter & Gamble’s Gillette has launched a line of facial grooming products branded King C. Gillette that is exclusive to Walgreens. The products are also sold directly to consumers, individually and via subscription, on the brand’s website.

H-E-B held a “Texas-sized” virtual graduation ceremony including a live performance from singer Marren Morris last month for high school and college seniors stuck at home.

Paul Brenner of Vibenomics

The Path to Purchase Institute shines a spotlight on one of its members, Vibenomics.

CVS Pharmacy is tying in to May as National Arthritis Awareness Month and supporting the launch of GSK’s Voltaren arthritis pain gel.

Ibotta has launched Ibotta Go, a self-service platform that provides emerging CPG brands with access to customers through a cash-back rewards programs.

While the COVID-19 pandemic may have delayed Family Dollar's promotional activities, the retailer is now starting to return to its standard seasonal calendar.

The COVID-19 pandemic hasn’t stopped the arrival of the usual s’mores cross-merchandising activity at Walmart, though Hershey Co. has modified its corresponding marketing efforts to fit the reality of the current situation.

All the top retailers in the U.S. experienced a drop in trip frequency in the first quarter of 2020, as revealed by consumer visitation patterns tracked by location data company InMarket.

The retailers are reminding consumers to take care of themselves at home during the COVID-19 pandemic.

The COVID-19 pandemic is giving brands a chance to rethink strategies, get on a good path and set themselves up for long-term success.

Rukmini Banerjee is charged with the creation and oversight of talent development efforts.

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