Shopper Marketing

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Shopper Marketing

A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.

Retail Aware

P2PI Member Spotlight: Retail Aware

The Path to Purchase Institute shines a spotlight on one of its members, Retail Aware.

Family Dollar, PepsiCo Head into Game Day

The dollar store chain has teamed with National Football League and Super Bowl 2021 sponsor PepsiCo/Frito-Lay to run a bulk-purchase incentive and sweepstakes ahead of the big game.

Albertsons Cos. stores in the Northwest reprised an annual “Shop and Score” program and sweeps leveraging an official partnership with the Seattle Seahawks and incorporating CPG partners.

Organic lip balm brand Eco Lips has been gaining placements for new products at Walmart as the retailer’s growing focus on sustainability opens doors for players in the natural space.

The mass merchant has teamed with direct-to-consumer brand Function of Beauty to launch an exclusive collection of customizable shampoos and conditioners.

Bob Evans Farms undertook its first-ever integrated shopper marketing campaign to spotlight dinner sides for the holidays.

Wrapping up a tumultuous year, Institute editors look back at notable holiday displays spotted across various chains from manufacturers including Hormel Foods, Nestle Waters and PepsiCo/Frito-Lay.

Procter & Gamble kicked off the new year by spotlighting personal care items in the January edition of brandSaver.

Nine months prior to Thanksgiving, mobile rewards platform Ibotta saw an opportunity to advance its mission of making every purchase rewarding while also helping Walmart shoppers during what was shaping up to be a difficult year.

Unilever last month launched an exclusive bath and body collection at Walmart inspired by consumer stories about reclaiming one’s “happy place” in the uncertain times brought on by the COVID-19 pandemic.

Ahold Delhaize’s Giant Co. (formerly Giant Food Stores) has taken a hyperlocal approach to its smaller, urban store format, Giant Heirloom Market.

The dollar store chain expanded its online purchase pickup service, DG Pickup, to most of its store base this fall as the COVID-19 pandemic continues.

After more than a month of promotional buildup, Walgreens in mid-November launched myWalgreens, uniting the loyalty program’s debut with the rollout of a 30-minute “Pickup” service and an update to the retailer’s mobile application.

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