A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.

Shopper Marketing

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  • Wilson Sporting Goods Goes Brick-and-Mortar

    The 108-year-old company has opened its first-ever store, located in its Chicago hometown. Wilson will continue its DTC expansion, opening flagships in New York, Los Angeles, Beijing and Shanghai in the coming months.
  • C-store Sales and Store Traffic Trends: A Deep Data Dive for CPG Brands

    This past year saw consumer shopping behavior shift — and coupled with ever-increasing competition for customers’ business and continued loyalty—makes keeping a finger on the pulse of sales, store traffic, and other trends a must for enterprise brands and c-store retailers.
  • CVS Endorses Natural Energy Drink Brand

    CVS recently added natural energy drink and supplement brand X2 to its in-store and online assortment, drumming up support for the pro-athlete-backed brand’s arrival with account-specific marketing materials emphasizing the partners’ shared values.
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  • Meijer, Brita Recycle for BTS

    Meijer and Clorox Co.'s Brita recently concluded a contest awarding a garden to a Midwestern school. 
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  • P&G Rolls Out Body, Mind Line at Target

    Target is exclusively merchandising a new personal care line from Procter & Gamble designed to help Gen Z shoppers relax. 
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  • Costco Elevates New Exclusives

    Costco is promoting new, exclusive SKUs from Kimberly-Clark and Danone North America with digital support including a decked-out brand showcase.
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  • Ibotta Assembles CPGs for BTS Freebies

    Ibotta is once again bringing together various CPG manufacturers for a themed freebie bundle aimed at helping families financially as they rebound from the COVID-19 pandemic. Building on the success of 
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  • Dollar General Stocks Summer Exclusives

    Dollar General kicked off the summer season by stocking new and exclusive SKUs from brands including Coty's CoverGirl.
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  • P&G brandSaver: July 2021

    Procter & Gamble welcomed the summer season by spotlighting select personal care brands in the July edition of "brandSaver."
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  • Walmart to Launch Digital Rebate Program

    Walmart is preparing to launch a digital offers program in partnership with Ibotta and will join the reward platform's new media network.
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  • Who's Who in Insights & Analytics 2021

    Despite a vast array of methodologies and a wide variety of job titles, this elite group of more than 160 marketers shares the common goal of understanding what motivates shoppers.
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  • Albertsons, PepsiCo Give Away Groceries

    PepsiCo has teamed up with Albertsons Companies on an account-specific program dangling free groceries to shoppers who redeem select Just for You digital coupons this summer.
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  • Target Elevates Brands, Nonprofits for Pride Month

    Target tied in to the celebration of Pride Month in June by spotlighting multiple brands and the LGBTQIA+ nonprofits they support, both in stores and online.
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  • Quotient Expands Access to Cash-Back Offers

    Quotient is expanding the scale for digital promotions by making its National Rebates platform with cash back available for consumers on the Coupons.com website and mobile web.
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A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.