A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.

Shopper Marketing

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  • Walmart, Cheerios Seize More 'Moments of Good'

    General Mills’ Cheerios brought its Effie Award-winning “Moments of Good” platform back to Walmart to tie in to February’s designation as Heart Health Month.
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  • Nabisco Brings 'Trick Shot Challenge' to Walmart

    Mondelez International's Nabisco recently used a walmart.com home page display ad to invite the retailer's shoppers to join its “Trick Shot Challenge” awarding a grand-prize $50,000.
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  • Harry’s Rallies Shoppers to Costco

    Harry’s Inc. supported its recent launch of a club-sized bundle at Costco with a social media sweepstakes. 
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  • King's Hawaiian Turns Grocery Perimeters into 'Flavortown'

    The Path to Purchase Institute speaks with Raouf Moussa, Vice President of Sales & Trade Marketing at King’s Hawaiian, to get the details on an innovative omnichannel shopper marketing campaign that the brand is launching on May 1.
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  • 2021 Product of the Year Winners

    Meet the 2021 winners of the largest consumer-voted award for product innovation. For consumers, the Product of the Year seal serves as a guide to the best products in the market, and for manufacturers, it's a powerful marketing message proven to increase trial, awareness, distribution and sales.
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  • Target, Thinx Debut Period Undies 'For All'

    Target has added an exclusive, budget-friendly line of period underwear from Thinx to its assortment.  Thinx for All period underwear recently rolled out to target.com and Target stores in brief, bikini and high-waist styles, which the brand boasts have the absorbency of up to three or five
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  • Brands Get 'Back to Well' with Walmart

    With the COVID-19 pandemic keeping cleanliness and health front-of-mind, GlaxoSmithKline, Clorox Co. and Kimberly-Clark teamed up to bring Walmart shoppers a wellness-themed incentive.
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  • Who's Who in Merchandising 2021

    More than 100 brand and retailer executives are represented in this year’s list of noteworthy merchandising professionals who are developing in-store solutions that stand up to the challenges of today’s dynamic retail environment.
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  • P&G Ushers in Earth Month

    Procter & Gamble tied in to April's designation as "Earth Month" by spotlighting sustainable packaging and its other sustainability initiatives in its latest edition of "brandSaver."
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  • Harry's Shoots Hoops at Walmart

    Harry’s Inc. is tying in to the excitement surrounding March Madness to run a digital campaign promoting its razors at Walmart.
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  • Beauty Bakerie Debuts 'Bite Size' Line at Target

    Target is carrying a new "Bite Size" line from cosmetics brand Beauty Bakerie as the mass merchant works to expand its beauty assortment.
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  • The 2021 P-O-P Design & Manufacturing Solutions Guide

    Featuring in-depth profiles of Great Northern Instore and Hood Container.
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A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.