A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.

Shopper Marketing

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  • Who's Who in Insights & Analytics 2021

    Despite a vast array of methodologies and a wide variety of job titles, this elite group of more than 160 marketers shares the common goal of understanding what motivates shoppers.
  • Industry Innovators 2021

    We introduce you to individuals across four key areas of the industry – Shopper Marketing, Merchandising, E-commerce and Insights – whose innovative thinking led to exceptional business success in 2020, as well as one retailer whose ongoing excellence made it fully equipped to meet the challenges of

A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.