Shopper Marketing

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Shopper Marketing

A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.

Lowe's Brings New York Fashion Week Home

Lowe's teamed with multiple designers during this year's unconventional New York Fashion Week to spotlight chic and affordable home decor and furnishings available at the home improvement chain.

Holiday Shopping: 2020 Insights from Aki

Holiday shopping this year won’t be exactly what you’d expect, according to research from Aki Technologies and TapResearch.

2020 Guide to Shopper Marketing Agencies

This edition features in-depth profiles from 11 leading companies.

The mass merchant teamed with Walt Disney Co. to roll out an exclusive collection of licensed toys, collectibles and apparel inspired by the mega media conglomerate's Star Wars: Galaxy’s Edge themed land. 

Valvoline

The Path to Purchase Institute shines a spotlight on one of its members, Valvoline.

Get a grasp on how Best Buy's in-store strategy has evolved since it reopened its doors amid the COVID-19 pandemic.

The diffusion brand Glamsquad sells exclusively at CVS, GSQ by Glamsquad, and CoverGirl are partnering on curated beauty looks incorporating products from each brand.

Walgreens and dietary supplement producer Pharmavite unveiled an exclusive partnership that offers a vitamin subscription service through the drug chain’s website.

Walmart earlier this year became the exclusive brick-and-mortar retailer for Lola feminine care products.

Costco is once again running a September bulk-purchase incentive with Procter & Gamble, this time leveraging QR codes to add an in-store digital element to the proceedings.

Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.

We present 29 best-in-class campaigns from this year’s Reggie and Effie awards programs.

Leanne Hug was business-minded from an early age. Her mom, who had a 30-year career at Hanes, worked from a home office and instilled in her a curiosity about corporate life.

Becoming nimbler and more flexible is vital because it's the pace of change, rather than the changes themselves, that has been so surprising, according to a panel of industry experts speaking at Path to Purchase Institute’s third "Community Gathering."

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