Shopper Intelligence

Institute to Host 'Path to Purchase Live' – an In-Person Event

Nov. 1-3 in Orlando, the event will examine how brands are partnering with retailers to monetize rapidly changing consumer behaviors
Special Report: Grocery Trip Purchase Influences

Exclusive Path to Purchase Institute research finds that even the best-laid shopping plans can be swayed in-store.

Shopping Behavior Evolves as Vaccination Rates Rise

With the COVID-19 vaccination rate rising and easing mask guidelines, recent grocery/CPG shopping data from shopper intelligence leader Catalina underscores the increasing enthusiasm for returning to a sense of normalcy.
Analysis: Retailers Prep as Shoppers Return to Stores

ChaseDesign sees retailers rethinking their aisles to better connect with post-pandemic shoppers.
Aisles of Options: Grocery Trip Purchase Influences

Institute research finds that even the best-laid shopping plans can be swayed in-store.
NielsenIQ Acquires Label Insight

Chicago-based Label Insight is a trusted source of product attribute data and the largest product metadata platform globally.
A Good Read on In-Store Behavior

Great Northern Instore's Dan Sabanosh offers his unique perspective on the implications for retailers and brands found within the Institute's new research on "Grocery Trip Purchase Influences.
Special Report: Shopper Behavior on Retailer Websites

A shopper-centric look at retailer.com ... Proprietary research finds an array of tools influencing purchase behavior.
Shopper Decision-Making, as Explained by a Horse

The Cambridge Group's decision-making framework is a new approach for understanding shoppers’ choices to drive assortment, shelf layout and sell-in stories.
P2PI Interactive Experiences

Business intelligence takes on an entirely new dimension in this series of immersive learning experiences developed by EnsembleIQ's BrandLabs.
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The Post-Pandemic Grocery Shopper

Using results from proprietary research conducted with 1,000 shoppers by the Path to Purchase Institute this fall in cooperation with Edge Marketing, this exclusive report examines the key ways shopping behavior has permanently changed due to the pandemic, which has accelerated some key marketplace
P2PI Shopper Behavior Monitor: The Post-Pandemic Grocery Shopper
Report Provides Thanksgiving Shopping Behavior ‘Clarity’

A new study from Fetch Rewards and Cadent Consulting Group provides insights into shopper behavior as Americans prepared for the Thanksgiving holiday amid surging COVID-19 cases.
Adaptability Is the New Advantage

A collection of content relevant to professionals focused on marketing to shoppers.