Great Northern’s director of shopper marketing highlights some of the key findings from part 2 of our "Evolution of the In-Store Shopping Experience" research.
Our exclusive research shows insights about why consumers are shopping in-store, what they are shopping for, what drives them to make spontaneous purchases, and the factors influencing their in-store experience.
Our exclusive research on the most diverse generation to date examines how they search, browse and shop across channels and platforms, as well as what’s influencing their purchasing decisions (and surprise, it’s not all just TikTok!).
Learn the latest consumer research from the Path to Purchase Institute, which polled Gen Z consumers on the ways they shop across channels and platforms
On May 3, we will look at the current state of shopping mindsets and habits, including in-store vs. online shopping preferences, based on proprietary research from the Path to Purchase Institute.
New insights from Kroger data analytics subsidiary 84.51 delve into how consumers are fighting inflation and the latest shopper trends and behavioral analytics.