Shopper Intelligence

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Shopper Intelligence

A collection of content relevant to professionals focused on marketing to shoppers.

Advantage Solutions Surveys Consumers About Halloween Plans

A survey of 900-plus consumers from Advantage Solutions finds that COVID-19 concerns will lead to lighter than usual trick-or-treating and parties as more consumers stay close to home.

Institute Commission to Develop Standards for Shopper Marketing Measurement

The Path to Purchase Institute has joined with more than two dozen of its member organizations to solve one of the industry’s greatest challenges: accurately measuring the full impact of shopper marketing on brand success.

Several major U.S. retailers received top rankings from shoppers for their handling of the pandemic in a new dunnhumby survey, plus online grocery shopping now represents nearly 35% of all U.S. trips.

Digital media opportunities via retailers and third parties — along with the data that drive their effectiveness — have become more critical than ever.

The retailer is luring in new parents by significantly lowering the purchase threshold shoppers need to meet in order to qualify for its "Every Day is Baby Day" bulk-purchase incentive. 

The Institute has assembled its most impressive collection of thought leaders ever to reflect on the impact the COVID-19 crisis will have on shopper engagement. They answer: Moving forward, what do you see as the greatest opportunity for achieving success with shoppers?

Institute research identifies key areas to watch as the ‘new’ path to purchase takes shape.

​​​​​​​The Path to Purchase Institute has assembled its most impressive collection of thought leaders ever to reflect on the impact the COVID-19 crisis will have on shopper engagement.

The “CPG Clarity Study" shows a slow return to normalcy in the grocery and household essentials space.

Post-pandemic, how can CPGs prepare for demand and channel changes to optimize their supply chains and be ready to meet shoppers wherever they are? AI can help.

Exclusive Coca-Cola research identifies leaders in each key CPG store format

How will the retail industry move forward? By applying cutting-edge solutions to longstanding challenges. A look at key themes and trends from this year's "Big Show."

Nine actionable strategy tips learned by attendees of the 2019 Path to Purchase Expo.

Institute editors joined with partner MarketingLab to select the “Best of the Best” in-store marketing campaigns of the last quarter-century this month at the Path to Purchase Expo in Chicago.

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