Using results from proprietary research conducted with 1,000 shoppers by the Path to Purchase Institute this fall in cooperation with Edge Marketing, this exclusive report examines the key ways shopping behavior has permanently changed due to the pandemic, which has accelerated some key marketplace trends but may also have inspired shoppers to revert to some old habits as well.
Brands are preparing for what appear to be permanent changes in traditional behavior
The COVID-19 pandemic triggered wild shifts in consumer behavior, forcing brands and retailers to adapt to drastically altered shopping preferences, supply chain upheaval, mandated changes to store operations and
The Path to Purchase Institute has joined with more than two dozen of its member organizations to solve one of the industry’s greatest challenges: accurately measuring the full impact of shopper marketing on brand success.
The Institute has assembled its most impressive collection of thought leaders ever to reflect on the impact the COVID-19 crisis will have on shopper engagement. They answer: Moving forward, what do you see as the greatest opportunity for achieving success with shoppers?