Shopper Intelligence

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Shopper Intelligence

A collection of content relevant to professionals focused on marketing to shoppers.

The Future Unfolding, Part 2

The Institute has assembled its most impressive collection of thought leaders ever to reflect on the impact the COVID-19 crisis will have on shopper engagement. They answer: Moving forward, what do you see as the greatest opportunity for achieving success with shoppers?

Shopper Marketing Trends in 2020

Digital media opportunities via retailers and third parties — along with the data that drive their effectiveness — have become more critical than ever.

The “CPG Clarity Study" shows a slow return to normalcy in the grocery and household essentials space.

​​​​​​​The Path to Purchase Institute has assembled its most impressive collection of thought leaders ever to reflect on the impact the COVID-19 crisis will have on shopper engagement.

Institute research identifies key areas to watch as the ‘new’ path to purchase takes shape.

Post-pandemic, how can CPGs prepare for demand and channel changes to optimize their supply chains and be ready to meet shoppers wherever they are? AI can help.

Exclusive Coca-Cola research identifies leaders in each key CPG store format

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