Shopper Intelligence

The Future Unfolding, Part 2

The Institute has assembled its most impressive collection of thought leaders ever to reflect on the impact the COVID-19 crisis will have on shopper engagement. They answer: Moving forward, what do you see as the greatest opportunity for achieving success with shoppers?

Shopper Marketing Trends in 2020

Digital media opportunities via retailers and third parties — along with the data that drive their effectiveness — have become more critical than ever.

Fetch, Cadent Launch Next Wave of Behavior Study

The “CPG Clarity Study" shows a slow return to normalcy in the grocery and household essentials space.

The Future Unfolding

The Path to Purchase Institute has assembled its most impressive collection of thought leaders ever to reflect on the impact the COVID-19 crisis will have on shopper engagement.

Path to Purchase Now: Understanding the Post-Pandemic Shopper

Institute research identifies key areas to watch as the ‘new’ path to purchase takes shape.

Using AI as a Shortcut to the New Normal

Post-pandemic, how can CPGs prepare for demand and channel changes to optimize their supply chains and be ready to meet shoppers wherever they are? AI can help.

Shopper Loyalty Drivers at the Channel Level

Exclusive Coca-Cola research identifies leaders in each key CPG store format

How Brands Can Leverage Incentives to Motivate Behavior Across the Customer Journey

With 81% of consumers being more likely to engage with a brand that offers incentives, new research examines the role incentives play in motivating consumer behavior.

Proof Shopper Marketing Is a Long-Term Growth Driver

“Is shopper marketing an effective use of my budget?” Yes. “Can you prove it?” Yes! EDGE Marketing, in partnership with CATALINA, has developed a measurement methodology that shows the real, long-term impact of shopper marketing as it relates to ROI, product launches, brand equity and more.

Matchmaker, Matchmaker: How Data & Technology Enable Better Influencer Selection

Though Influencer Marketing is hardly new, marketers continue to rely heavily on surface-level, publicly available metrics like follower count and engagement rate.

Power Up: Maximizing the Cross-Media Multiplier Effect

Learn more about how to combine digital and analog marketing tactics to reap the benefits of an integrated campaign in this whitepaper from Valassis Digital.

A Marketer's Guide to Behavioral Economics

Behavioral Economics is causing a buzz, especially in marketing. Doesn’t every brand want to know how they can influence consumer behavior? In this paper, HelloWorld shares the basics of behavioral economics, gives you a few tools, and shows the impact the theories can have on your campaigns.

How Leading Brands Are Winning the Digital Shelf

Learn how leading brands are restructuring their teams, ditching spreadsheets, and reallocating budget to win digital in 2018.

2017 Shopper Research on In-Store & Digital Engagement

This 2017 study by HelloWorld covers digital promotions that best motivate shoppers, the role of data in post-purchase campaigns, and incentivizing app downloads for mobile engagement.