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Shopper Intelligence

A collection of content relevant to professionals focused on marketing to shoppers.

P2PI Shopper Behavior Monitor: The Post-Pandemic Grocery Shopper

Brands are preparing for what appear to be permanent changes in traditional behavior The COVID-19 pandemic triggered wild shifts in consumer behavior, forcing brands and retailers to adapt to drastically altered shopping preferences, supply chain upheaval, mandated changes to store operations and

A new study from Fetch Rewards and Cadent Consulting Group provides insights into shopper behavior as Americans prepared for the Thanksgiving holiday amid surging COVID-19 cases.

The COVID-19 pandemic has unquestionably advanced the adoption of innovation and technology by retailers and shoppers and contributed to a more rapid change in the evolving face of retail.

A survey of 900-plus consumers from Advantage Solutions finds that COVID-19 concerns will lead to lighter than usual trick-or-treating and parties as more consumers stay close to home.

The Path to Purchase Institute has joined with more than two dozen of its member organizations to solve one of the industry’s greatest challenges: accurately measuring the full impact of shopper marketing on brand success.

Several major U.S. retailers received top rankings from shoppers for their handling of the pandemic in a new dunnhumby survey, plus online grocery shopping now represents nearly 35% of all U.S. trips.

Digital media opportunities via retailers and third parties — along with the data that drive their effectiveness — have become more critical than ever.

The retailer is luring in new parents by significantly lowering the purchase threshold shoppers need to meet in order to qualify for its "Every Day is Baby Day" bulk-purchase incentive. 

The Institute has assembled its most impressive collection of thought leaders ever to reflect on the impact the COVID-19 crisis will have on shopper engagement. They answer: Moving forward, what do you see as the greatest opportunity for achieving success with shoppers?

Institute research identifies key areas to watch as the ‘new’ path to purchase takes shape.

The “CPG Clarity Study" shows a slow return to normalcy in the grocery and household essentials space.

​​​​​​​The Path to Purchase Institute has assembled its most impressive collection of thought leaders ever to reflect on the impact the COVID-19 crisis will have on shopper engagement.

Post-pandemic, how can CPGs prepare for demand and channel changes to optimize their supply chains and be ready to meet shoppers wherever they are? AI can help.

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