Shopper Intelligence

P2PI Interactive Experiences

Business intelligence takes on an entirely new dimension in this series of immersive learning experiences developed by EnsembleIQ's BrandLabs.
Focus on Values, Not Demographics, Expert Says

David Allison of The Valuegraphics Project talks behavioral science prior to his November keynote address at Path to Purchase Live

Q&A: Valassis’ Sarah O’Grady Shares Consumer Behavior Trends

Valassis' VP of Brand Marketing discusses consumer behavior shifts and trends, and how brands can adapt their strategies to respond to these shifts.
Digital Shopper Commerce Forum 'Intelligence Report'

Over two days in June, attendees of the Digital Shopper Commerce Forum heard from leading retailers, brands, agencies, tech providers and consultants about all things digital shopper commerce – what the landscape looks like today, and where we should be headed.
Institute to Host 'Path to Purchase Live' – an In-Person Event

Nov. 1-3 in Orlando, the event will examine how brands are partnering with retailers to monetize rapidly changing consumer behaviors
Shopping Behavior Evolves as Vaccination Rates Rise

With the COVID-19 vaccination rate rising and easing mask guidelines, recent grocery/CPG shopping data from shopper intelligence leader Catalina underscores the increasing enthusiasm for returning to a sense of normalcy.
NielsenIQ Acquires Label Insight

Chicago-based Label Insight is a trusted source of product attribute data and the largest product metadata platform globally.
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Special Report: Grocery Trip Purchase Influences

Exclusive Path to Purchase Institute research finds that even the best-laid shopping plans can be swayed in-store.
A Good Read on In-Store Behavior

Great Northern Instore's Dan Sabanosh offers his unique perspective on the implications for retailers and brands found within the Institute's new research on "Grocery Trip Purchase Influences.
Aisles of Options: Grocery Trip Purchase Influences

Institute research finds that even the best-laid shopping plans can be swayed in-store.
Analysis: Retailers Prep as Shoppers Return to Stores

ChaseDesign sees retailers rethinking their aisles to better connect with post-pandemic shoppers.
Shopper Decision-Making, as Explained by a Horse

The Cambridge Group's decision-making framework is a new approach for understanding shoppers’ choices to drive assortment, shelf layout and sell-in stories.
Special Report: Shopper Behavior on Retailer Websites

A shopper-centric look at retailer.com ... Proprietary research finds an array of tools influencing purchase behavior.
P2PI Shopper Behavior Monitor: The Post-Pandemic Grocery Shopper

A collection of content relevant to professionals focused on marketing to shoppers.