Shopper Intelligence

How will consumers behave during the holiday 2021 season? A new study from 84.51 reveals omnichannel shopping is here to stay as we adapt to the ‘next normal.’

In this guest column, Shira Horn examines how AMC Global is closely monitoring the "mocktail" trend — as well as the heightened consumer interest in low-no alcohol beverage options across categories.

Edge Marketing's Elizabeth Fogerty offers her unique perspective on the implications for brands within the Institute's research on "Purchase Preferences at the Category Level."

Taking a sneak peek at the keynote from Path to Purchase Live: The Digital Experience (Nov. 2-4).

Proprietary Institute research reveals how e-commerce versus brick-and-mortar shopping habits differ by product category

To help our readers keep the pulse of the new, ever-evolving consumer, we polled 1,000 primary household grocery shoppers to understand their purchase activity.

David Allison of The Valuegraphics Project talks behavioral science prior to his November keynote address at Path to Purchase Live

Valassis' VP of Brand Marketing discusses consumer behavior shifts and trends, and how brands can adapt their strategies to respond to these shifts.

​​​​​​​Over two days in June, attendees of the Digital Shopper Commerce Forum heard from leading retailers, brands, agencies, tech providers and consultants about all things digital shopper commerce – what the landscape looks like today, and where we should be headed.

Nov. 1-3 in Orlando, the event will examine how brands are partnering with retailers to monetize rapidly changing consumer behaviors

​​​​​​​With the COVID-19 vaccination rate rising and easing mask guidelines, recent grocery/CPG shopping data from shopper intelligence leader Catalina underscores the increasing enthusiasm for returning to a sense of normalcy.