Shopper Intelligence

Q&A: Alleviating Shopper Pain Points
Great Northern’s director of shopper marketing highlights some of the key findings from part 2 of our "Evolution of the In-Store Shopping Experience" research.
The Evolution of the In-Store Shopping Experience, Part 2
Examine why consumers are shopping in-store, what they are shopping for, and what drives them to make spontaneous purchases
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The Evolution of the In-Store Shopping Experience, Part 2
Our exclusive research shows insights about why consumers are shopping in-store, what they are shopping for, what drives them to make spontaneous purchases, and the factors influencing their in-store experience.
Gen Z … the First Truly Omnichannel Generation
Gen Z Shopping Habits
Our exclusive research on the most diverse generation to date examines how they search, browse and shop across channels and platforms, as well as what’s influencing their purchasing decisions (and surprise, it’s not all just TikTok!).
Author’s Corner: ‘Gen Z 360’
A Q&A with Hana Ben-Shabat, a Gen Z expert who is helping to figure out how retailers can connect with this unique generation.
The New Consumer (May-June 2022)
We present a curated roundup of consumer research studies and other insights that paint a picture of emerging trends in shopper behavior.
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The Shopping List 2.0: How to Drive Purchase Intent and Increase Sales
Hear from Mark Biggin, Owner of On the Mark Agency on their experiences with Shopping List Marketing.
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Decoding Gen Z's Commerce Habits
Learn the latest consumer research from the Path to Purchase Institute, which polled Gen Z consumers on the ways they shop across channels and platforms
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Webinar: The Evolution of the In-Store Shopping Experience, Part 1
On May 3, we will look at the current state of shopping mindsets and habits, including in-store vs. online shopping preferences, based on proprietary research from the Path to Purchase Institute.
Cesar Launches ‘Hire My Dog’ Program
The program provides pet parents with tools and resources to advocate for more pet-friendly workplaces.
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Chicory’s Annual Online Grocery Survey
Chicory’s 2022 Online Grocery Survey explores the shopping and buying preferences of 1,000+ online grocery shoppers.
Pandemic's Latest Effect on Consumer Behavior
New insights from Kroger data analytics subsidiary 84.51 delve into how consumers are fighting inflation and the latest shopper trends and behavioral analytics.
Drizly Infographic: 2021 BevAlc Gifting Trends
Uber’s e-commerce and delivery platform Drizly reveals top gifting trends based on what its shoppers are gifting this year.

A collection of content relevant to professionals focused on marketing to shoppers.