How will the retail industry move forward? By applying cutting-edge solutions to longstanding challenges. A look at key themes and trends from this year's "Big Show."
With 81% of consumers being more likely to engage with a brand that offers incentives, new research examines the role incentives play in motivating consumer behavior.
Learn more about how to combine digital and analog marketing tactics to reap the benefits of an integrated campaign in this whitepaper from Valassis Digital.
Though Influencer Marketing is hardly new, marketers continue to rely heavily on surface-level, publicly available metrics like follower count and engagement rate.
“Is shopper marketing an effective use of my budget?” Yes. “Can you prove it?” Yes! EDGE Marketing, in partnership with CATALINA, has developed a measurement methodology that shows the real, long-term impact of shopper marketing as it relates to ROI, product launches, brand equity and more.
Behavioral Economics is causing a buzz, especially in marketing. Doesn’t every brand want to know how they can influence consumer behavior? In this paper, HelloWorld shares the basics of behavioral economics, gives you a few tools, and shows the impact the theories can have on your campaigns.
This 2017 study by HelloWorld covers digital promotions that best motivate shoppers, the role of data in post-purchase campaigns, and incentivizing app downloads for mobile engagement.
In this report, Cardlytics takes a look at real grocery spend across on-demand, delivery, traditional, specialty and discount to highlight the spend trends marketers need to know to increase their bottom line this year and next.
They matter because shoppers remember them! According to original research, of those who recall seeing an in-store display on their last major grocery shopping trip, 62 percent can recall the type of product, and more than half can remember the brand.
In a sea of products and merchandising displays, commanding attention is no easy feat; it takes much time and thought to build quality merchandising solutions that win the sale.
