Shopify Turns to New Digital Operations Platform

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Shopify Turns to New Digital Operations Platform


Shopify, a global commerce company that provides trusted tools that help merchants of any size start, grow, market and manage a retail business, recently launched its new point-of-sale hardware collection – including a redesigned Tap & Chip Reader, as well as the Dock and Retail Stand, to offer a more comprehensive solution for brick-and-mortar retailers.

Shopify is now employing UK-based Brightpearl’s retailer-first digital operations platform to automate and support the fulfillment and distribution of new hardware to merchants that are starting or expanding to brick-and-mortar retail. This partnership will enable businesses to seamlessly buy Shopify’s point-of-sale hardware products online.

Brightpearl provides digital operations solutions for retail brands that include financial management, inventory and sales order management, fulfillment, warehouse and logistics. The company has seen the number of online firms using its platform grow by 80% since spring 2020, with Shopify Hardware being the latest addition.

Brightpearl’s digital operations platform will enable Shopify to keep up with the growing demand for multichannel selling across its online hardware stores. Brightpearl’s system allows Shopify to employ a high degree of automation for fulfilment which will better position the brand to serve a quicker, and more efficient online shopping experience to its customers.

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