Shift7 Digital, Salsify Help Manufacturers With Digital Shelf

Shift7 Digital, a digital agency for manufacturers, announced a new strategic partnership with Salsify, a commerce experience management platform that helps brands win on the digital shelf.

Chosen as one of the first partners in Salsify’s expanded Partner Program, Shift7 Digital will bring Salsify’s best-in-class technology to manufacturers to help them ace their digital shelf strategy. In the wake of the global pandemic, a robust e-commerce presence has become paramount to many manufacturers’ survival.

“In order to provide our clients with the best roadmap for e-commerce success, we need to be able to provide the best possible tools,” said Andrew Walker, CEO of Shift7 Digital. “We’re always evaluating and researching what makes the most sense for manufacturers, and our partnership with Salsify is an essential step forward in continuing to revolutionize the digital experience for them. Mastering the digital shelf is a key component of nearly all of our plans, and no one knows how to do that better than Salsify.”

The Salsify Commerce Experience Management (CommerceXM) platform leverages an integrated product information management (PIM) platform, digital asset management (DAM), and an experience builder with core commerce capabilities designed to enable sales across retailer, distributor, and direct-to-consumer (D2C) channels. Combined with Shift7’s forward thinking methods that transform digital marketing to drive revenue, manufacturers will be able to harness the power of the digital shelf to their benefit more than ever before.

“Shift7 shares our commitment to creating best-in-class commerce experiences for brand manufacturers, and they’re exactly the type of partner we had in mind when our Partner Program was being developed,” said Dan Herman, SVP, Partners & Alliances, at Salsify. “In today’s environment, digital shelf transformation represents a limitless opportunity and Shift7 has made this a core tenet of their business.”