Senion's StepInside IPS Platform
Swedish indoor positioning company Senion recently installed its StepInside IPS platform into one of the largest malls in the world in Dubai and now adds Mall of America (Bloomington, Minnesota) to its list of clients. The platform powers the location-based communication inside the Mall of America’s mobile app, which includes live navigation for shoppers to stores, attractions and restaurants in the mall, which totals more than 5 million square feet. The app and platform go beyond getting a shopper to the store and can connect shoppers with a digital concierge who can recommend stores to visit as well as reserve seats at restaurants. The mall has a family theme park, aquarium, zip line, miniature golf and hotels, too.