SellCheck Hires Chief Product Officer

Tim Binder
Executive Editor
Tim Binder profile picture
Lynn Neal

SellCheck has hired Lynn Neal as chief product officer. He joins the company from Procter & Gamble, where he led the strategic evolution of P&G's global flagship retail innovation center, The I.

At P&G, Neal also served as North America leader for the retail application of shopper psychology – increasing conversion by applying behavioral science in the retail context. He led an internal consultancy service managing a global network of retail experts.

“Joining SellCheck presents the perfect match," Neal said in a media release. "SellCheck's proven approach and passion for enabling great creative is unrivaled. I share this passion, and combined with my experience in the application of behavioral science to drive sales, could not be more excited about the future.”

In his new role, Neal will provide leadership across the people and products that serve SellCheck’s global client list of more than 1, 000 brands. He will report directly to SellCheck founder and president Rich Butwinick.

"[Neal’s] global expertise in behavioral science, career of breakthrough results, and passion for people and great creative makes him a perfect fit for SellCheck and the next phase of our journey,” Butwinick said in the release.