Kimberly-Clark’s Cottonelle joined personal care brands promoting their wares for Father’s Day by positioning its toilet paper and flushable wipes as “Gifts for the throne” on walmart.com.

The editorial team selected AB InBev's Daniel Ingram as the Institute’s first-ever Shopper Marketing Innovator of the Year.

Cara Kahaly started her career at Unilever, working for 15 years across shopper marketing and integrated marketing within the beauty, personal care and food spaces.

“Making a difference” … “Green” … “Recyclable.” These are the messages brands and retailers are increasingly delivering as they market and merchandise sustainable products both in-store and online.

The editorial team selected Clif Bar's Greg Yeadon as the Institute’s first-ever E-Commerce Innovator of the Year.

Despite a vast array of methodologies and a wide variety of job titles, this elite group of more than 160 marketers shares the common goal of understanding what motivates shoppers.

Many retailers have made key changes in hiring, sourcing and marketing practices following the nationwide protests over racism and a resounding demand for action following the killing of George Floyd.

Here’s a primer for the June 15-16 virtual event by the Path to Purchase Institute.

Walmart is propping up Degree’s newly launched Maximum Recovery body care products.

Healthcare technology company Ro’s direct-to-consumer men’s health brand Roman made its retail debut at Walmart on May 1, part of the mass merchant’s overall effort to expand its sexual health offerings.

Walmart has taken its wellness outreach on the road, touring store parking lots with support from GlaxoSmithKline, Clorox Co. and Kimberly-Clark.

During the Path to Purchase Institute’s first Digital Shopper Commerce Forum June 15-16, OneSpace's Amanda Wolff will share tips for optimizing product content on online platforms for retailers including Amazon, Walmart and Target.

During the Path to Purchase Institute’s first Digital Shopper Commerce Forum June 15-16, GroundTruth executives will discuss how brands can reach the right audiences with impactful and engaging ads in tune with the dramatic changes in shopper behaviors and patterns over the past year.

PepsiCo/Frito-Lay’s Doritos has reintroduced a spicy wager at Walmart, bringing its “Roulette” chip bags out of retirement exclusively at the retailer.

Changes to third-party cookie policies are forcing a seismic shift in how marketers acquire, retain and engage with consumers. Are retail media networks the solution?

Institute research finds that even the best-laid shopping plans can be swayed in-store.

A native of Bentonville, Arkansas, Hannah Manchester understands what the growth of Walmart has meant to her hometown.

Having watched activity increase over the last year (and even further back), Institute editors put the spotlight on “shoppable media” for this month’s gallery.

Jessica Jaeger had business acumen from a very early age, having used all of her chore money to buy office supplies and then work role playing with her sister.

​​​​​​​After completing St. Joseph’s University’s food marketing cooperative program, Michael Fulton found his passion: working in the CPG industry with an eye on healthcare.