Procter & Gamble helped Walmart recognize February’s designation as Black History Month in stores last month.

General Mills’ Blue Buffalo ran a cause marketing program at Walmart that brought its ongoing support of nonprofit Sierra Delta to the mass merchant.

Chicago-based multicultural advertising agency Burrell Communications Group is honoring its golden anniversary by launching a new community engagement initiative that pays tribute to 50 years of connecting some of the world's most powerful brands with Black communities.

A list of Path to Purchase Institute's upcoming 2021 webinars and virtual events.

Major retailers are attempting to reinvent the single-use plastic shopping bag, and may integrate leading-edge technologies such as mobile and the IoT into their effort.

Mead Johnson’s Enfamil is elevating the physical and digital presence of its infant formulas at Walmart with custom P-O-P materials that depict a QR code linking to a complementary brand showcase.

Building on a history of supporting brands’ period poverty initiatives, Walmart is once again teaming up with Procter & Gamble’s Always, this time for a cause campaign encouraging girls to stay involved in sports that build their confidence.

Mondelez International’s Oreo partnered with Lady Gaga to release a line of cookies inspired by her latest album and is enlisting retailers to help fundraise for the pop star's Born This Way Foundation.

Procter & Gamble's Native recently launched its first-ever hair care line exclusively at Target, strengthening its long relationship with the retailer.

Merchandising has become even more important in driving candy sales as consumers shift their shopping patterns and retailers rely more heavily on self-checkouts.

Our 25th annual survey finds the outcomes produced by the pandemic, although precipitated by negative circumstances, have ultimately created an industry better equipped to confront the future without fear.

Walmart is rebranding its media arm as Walmart Connect and expanding its scope with the launch of a programmatic buying platform in partnership with technology company The Trade Desk.

Walmart is continuing to expand its usage of drone delivery in a new partnership with Coca-Cola promoting the manufacturer's new coffee line.

Starbucks’ Rosalind Brewer to succeed Stefano Pessina, who will become chairman of the WBA board.

Wrapping up a tumultuous year, Institute editors look back at notable holiday displays spotted across various chains from manufacturers including Hormel Foods, Nestle Waters and PepsiCo/Frito-Lay.

Mars Wrigley Confectionery is leveraging its official sponsorship of the National Football League’s Super Bowl LV to stage a national promotion, with account-specific support at Walmart and Amazon.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. In mid-December, Walmart tested TikTok’s new “shoppable product experience” feature, enabling TikTok users to shop fashion items during a one-hour livestream.

General Mills’ Cheerios partnered with Walmart last spring to run a cause campaign benefitting military families and veterans within the retailer’s communities by raising funds for nonprofit Operation Homefront.

​​​​​​​Rogers, Arkansas-based Bold Strategies, a strategic e-commerce consultancy, has hired Chase Carter as director of creative and web development.

Analyzing data from pandemic holidays past can help brands successfully navigate the shopping shift online.