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E-commerce

Report: Walmart, Sam’s Club Best Retailers for BOPIS, Delivery

10/20/2020 -
Ipsos’ inaugural E-Commerce Experience Report revealed which retailers have best adapted to buy-online-pickup-in-store, curbside and delivery offerings amid the pandemic.
Cause Marketing/ Community Programs

Huggies Gives a Pack at Walmart

10/19/2020 -
Kimberly-Clark’s Huggies tied in to National Diaper Awareness Week by staging a cause campaign to drive sales at Walmart.
E-commerce

eMarketer: U.S. Online Sales to Grow 30%+

10/13/2020 -
U.S. online sales will reach $794.50 billion this year, up 32.4% year-over-year and accounting for 14.4% of all retail spending, according to eMarketer’s third-quarter forecast.
Cause Marketing/ Community Programs

Mondelez Collects for Charity at Walmart

10/12/2020 -
Mondelez International brought back a collect-to-win game with a cause component to Walmart this summer amid the COVID-19 pandemic.
Insights & Analytics

Profile: Peri Mendelson, Director, Sales Operations & Analytics, Promotion in Motion

10/12/2020 -
At the start of her career, Peri Mendelson stumbled across opportunities, not realizing they would shape her future. She began in sales at Del Monte Foods before moving to Nielsen, where she gained her analytical prowess.
Who's Who Insights & Analytics 2020
Consumer Engagement

Who's Who in Insights & Analytics 2020

10/12/2020 -
Our annual report spotlights more than 175 executives who are leading the insights and analytics functions at their companies.
Events

2020 DOT Winners Announced

10/07/2020 -
The Path to Purchase Institute announced the winners of the 2020 Design of the Times Awards competition live on the afternoon of Oct. 7 during a virtual awards ceremony.
New Product Launches

Walmart Supports GSK Rollouts

10/05/2020 -
GlaxoSmithKline is promoting two recently launched OTC products at Walmart.
Events

Design of the Times Finalists Unveiled

10/01/2020 -
Platinum winners and the "Best of Times" honoree will be unveiled live on Oct. 7 as part of a virtual celebration.
COVID-19 at Retail

Walmart, Target Bulk Up E-Com Teams For the Holidays

09/29/2020 -
Both retail giants have already announced holiday hiring sprees this year, as both seek to bolster staff for a predicted e-commerce surge and shifting shopper habits amid a pandemic.
In-Store Activation

Bliss Mass-Market Expansion Hits Walmart

09/28/2020 -
Spa-inspired skincare brand Bliss recently expanded distribution to Walmart.
Consumer Engagement

Activation Gallery: New Products

09/28/2020 -
​​​​​​​Both before and during the pandemic, new products have continued to reach retail, with both in-store and digital activity catching the attention of Path to Purchase Institute editors.
People / Honors / Awards

Design of the Times Preview

09/25/2020 -
The Path to Purchase Institute’s annual Design of the Times competition celebrates best-in-class shopper-facing marketing & merchandising, recognizing the crucial role retail activation plays in any successful shopper marketing initiative. On Oct.
In-Store Activation

Walmart Adds a Digital-Native Period Brand

09/14/2020 -
Walmart earlier this year became the exclusive brick-and-mortar retailer for Lola feminine care products.
Shopper Marketing

Reggie Case Study: “Walmart Snickers Microgifting”

09/14/2020 -
Marketer: Mars Wrigley Agency: Integer/TBWA Reggie Category: Innovative Commerce Marketing Campaigns (Silver) The Walmart Snickers “Microgifting” campaign was designed to reverse declining Snickers sales at the nation’s largest retailer among shoppers under age 35.
Shopper Marketing

Effie Case Study: “Pints and Plates Pizza Pairings at Walmart”

09/14/2020 -
Marketer: MillerCoors Agency: Arc Worldwide Effie Commerce & Shopper Category: Single-Retailer Program: Mass Merchants (Finalist) By midsummer of 2018, MillerCoors’ beer sales were declining nearly 2% at major retailers across the U.S.
Shopper Marketing

Effie Case Study: “Walmart Be So Egg-stra”

09/14/2020 -
Marketer: Hershey Co. Agency: TPN Retail Effie Commerce & Shopper Category: Season/Event (Winner) Hershey worked with Walmart to solve an Easter dilemma: Seasonal candy sales had been declining, but research showed that families hadn’t lost interest in the holiday.
Shopper Marketing

Effie Case Study: “Pampers Cruisers 360 Fit Omnichannel Launch at Walmart”

09/14/2020 -
Marketer: Procter & Gamble Agency: Saatchi & Saatchi X Effie Commerce & Shopper Category: Omnichannel Shopper Solution (Winner) Procter & Gamble had a built-in audience for its Pampers Cruisers 360 brand at Walmart, but it needed to convert moms who were buying diaper pants
Shopper Marketing

Effie Case Study: “Doggie Days of Summer”

09/14/2020 -
Marketer: J.M. Smucker Co. Agency: IN Connected Marketing Effie Commerce & Shopper Category: Seasonal/Event (Finalist) The J.M. Smucker Co.
Shopper Marketing

Reggie Case Study: “Joy Night In”

09/14/2020 -
Marketer: Campbell Soup Co. Agency: Spark Foundry Worldwide, The Mars Agency Reggie Category: Innovative Commerce Marketing Campaigns (Bronze) While 95.8% of all U.S.
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