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  • Cheerios Rallies Walmart Shoppers

    General Mills’ Cheerios partnered with Walmart last spring to run a cause campaign benefitting military families and veterans within the retailer’s communities by raising funds for nonprofit Operation Homefront.
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  • SmileDirectClub Expands Via Walmart

    SmileDirectClub in January launched its inaugural retail product line, selling the new oral-care collection exclusively through Walmart. Positioned as affordable yet premium, the initial lineup included an electric toothbrush (priced at about $25) and brush replacement heads plus a whitening kit
  • Walmart Supports GSK Rollouts

    GlaxoSmithKline is promoting two recently launched OTC products at Walmart.
  • Walmart Gives Jet the Axe

    Walmart is shutting down its subsidiary to focus on its namesake dot-com business, which is experiencing significant growth during the COVID-19 pandemic.
  • Walmart's Open Call Pitch Program Goes Virtual

    The retail giant's seventh annual Open Call for manufacturers looking to get their branded items on the shelves or build a private label partnership with the retailer is going to be a virtual event on Oct. 1.
  • Walmart Adopts Omnichannel Ad Strategy

    Walmart will be introducing new in-store and online advertising opportunities for brand marketers next year in an effort to facilitate ads that shoppers “don’t hate,” revealed the retailer’s director of omnichannel advertising transformation and acceleration, Whitney Cooper, during a keynote session at the Path to Purchase Digital Expo.
  • Huggies Gives a Pack at Walmart

    Kimberly-Clark’s Huggies tied in to National Diaper Awareness Week by staging a cause campaign to drive sales at Walmart.
  • Walmart Fast Tracks ‘Fight Hunger’

    ​​​​​​​Walmart adjusted its promotional calendar as the COVID-19 pandemic took precedence as the most urgent and universal social cause facing society today.
  • Walmart Taps Electric Autonomous Delivery Vehicles

    Walmart is working with San Francisco-based Cruise, an autonomous vehicle company, to test grocery deliveries in Arizona.
  • Walmart Adds a Digital-Native Period Brand

    Walmart earlier this year became the exclusive brick-and-mortar retailer for Lola feminine care products.
  • Mondelez Collects for Charity at Walmart

    Mondelez International brought back a collect-to-win game with a cause component to Walmart this summer amid the COVID-19 pandemic.
  • Always, Walmart Keep Girls in Sports

    Building on a history of supporting brands’ period poverty initiatives, Walmart is once again teaming up with Procter & Gamble’s Always, this time for a cause campaign encouraging girls to stay involved in sports that build their confidence.
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  • Enfamil Feeds Walmart Shoppers the 'Perfect Formula'

    Mead Johnson’s Enfamil is elevating the physical and digital presence of its infant formulas at Walmart with custom P-O-P materials that depict a QR code linking to a complementary brand showcase.
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  • Walmart, Nextdoor Launch ‘Neighbors Helping Neighbors’ Program

    Through this new program, Nextdoor members can now request assistance, or offer to help someone in their community, with shopping at Walmart.
  • Walmart Tries HomeValet's Smart Box Delivery

    The retail giant's latest home delivery pilot aims to make anytime delivery possible through its HomeValet service that can deliver orders directly to customers’ homes via smart boxes.
  • Walmart Tests AI-Powered Produce Scales

    As the U.S loses its claim as the center of the digital retail universe, retailers and brands need to look overseas for innovation.
  • Mars Wrigley Brings Fun to Walmart

    Mars Wrigley Confectionery ran an omnichannel campaign at Walmart this summer reminding shoppers to "Live Summer to the Funnest" amid the COVID-19 pandemic.
  • Walmart Stays Inclusive with 'Queer Eye'

    The retail giant has tapped the team behind hit Netflix reality makeover show <i>Queer Eye</i> for an exclusive collection of home furniture.
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  • How Eco Lips Is Growing at Walmart

    Organic lip balm brand Eco Lips has been gaining placements for new products at Walmart as the retailer’s growing focus on sustainability opens doors for players in the natural space.
  • Bliss Mass-Market Expansion Hits Walmart

    Spa-inspired skincare brand Bliss recently expanded distribution to Walmart.